Reading a customer profile
Open a customer's profile from the Insights tab to see their recency timeline and which days of the week they usually visit.
Every customer in your Insights list has a profile you can open for a closer look at their activity.
Open a profile
- Open the Insights tab
Insights is available on Growth and Premium. It is not available on Free.
- Find the customer
Use the search box, or page through the list — Insights shows 50 customers per page.
- Click their row
This opens their individual profile panel.
What the profile shows
- A recency timeline — a view of the customer's visit history over time, so you can see how often and how recently they've come in.
- A day-of-week activity chart — which weekdays this customer tends to visit, useful for planning staffing or timing a message to them.
Profiles are read-only — there's no free-text notes field or tagging system in Waya. Everything shown comes directly from a customer's actual scan history, so what you see is exactly what happened at the till, not something a staff member typed in.
Next steps
Frequently asked questions
Can I add a note to a customer's profile?
No — there's no free-text notes or tags field. The profile shows the recency timeline and day-of-week activity chart built from actual scan history.
Why don't I see a customer profile on the Free plan?
Profiles live inside the Insights tab, which requires Growth or Premium. Free shows band counts on the Customers tab instead.