What we do
Our goal is to find small and medium businesses in Saudi Arabia and help them simplify their operations, one step at a time. The first step we chose is loyalty: a card added to Apple Wallet or Google Wallet by scanning a QR code, stamped by staff from an ordinary phone, that reminds the customer by itself when they stay away. No app on the customer's phone, no hardware at the till, no contract.
Loyalty is a starting point, not the destination. A shop that knows who its customers are and when they come back can simplify many other things after that, and that is what we are working on.
Why we started with loyalty
Most small shops lose customers in silence: they don't know who visited once and never returned, and they have no way to reach that person without a phone number and a paper card forgotten in a drawer. The owner sees the queue but never sees who disappeared.
A card in the phone's wallet solves the hard part of that problem: the record stays with the shop, and the message reaches the customer's lock screen at the right moment without them installing anything. That made loyalty the natural place to begin.
One number from our own platform
Rather than promises, here is one real result from a shop on Waya: a salon enrolled 265 customers in its loyalty card, and 71 of them came back two or more times, about 27%. Across every shop on the platform, about 29% of enrolled customers come back for a second visit or more, and the best shops are above 40%.
The gap between 27% and 40% is not the card. It is how consistently the team scans it on every visit, and that is what we repeat to every new merchant.
Who we are
Waya is a 100% Saudi company, started in Riyadh in 2026, and every employee is Saudi and works from Riyadh. We build the product Arabic-first, price it in riyals, and treat merchants the way you treat a neighbour: we answer on WhatsApp, and we visit the shop when it helps.
It was founded by Sultan Haidar, who writes the blog himself, from what he sees at merchants every week.
- 100% Saudi company, based in Riyadh.
- The whole team is Saudi.
- Started in 2026.
- More than 300 merchants, and more than 5,000 cards in customer wallets.
- Rated 4.9 out of 5 by merchants.
How to reach us
If you run a shop and want to try Waya, start on the Free plan: 0 SAR forever up to 100 customers, no credit card. If you have a question first, message us on WhatsApp, or read the docs.