Every loyalty platform in Saudi Arabia, compared on price

The prices, as of 18 August 2026

Here is the shortlist most Saudi shop owners end up with, with the prices attached. As of 18 August 2026, Btaqa publishes tiers at 108, 250, and 380 SAR a month. OneCup runs about 150 SAR a month, Watily is 149 SAR a month with loyalty bundled into a wider plan, and Niqati, the best-known name in this market, prices by quote.

Waya is the outlier on the first row rather than the last. The Free plan is 0 SAR forever for up to 100 customers, one stamp card, one branch, and 100 wallet messages a month, with no credit card. Growth is 85 SAR a month, or 867 SAR a year. Premium is 149 SAR a month, or 1,520 SAR a year.

Every figure above comes from the vendor's own published material and is dated August 2026. Loyalty vendors repackage quietly, so open each site and confirm before you sign anything. Treat this page as the starting point for a shortlist, not as a contract.

What each platform charges, and what it's good at

Niqati is the most recognized loyalty brand in Saudi Arabia and the leader by search share. Pricing is quote-based and sold as a subscription, so you won't see a number until you speak to someone. That suits a chain with a procurement process and a written list of requirements. If you're one shop deciding on a Tuesday afternoon, waiting for a quote is itself a cost.

Btaqa publishes its ladder in the open: 108, 250, and 380 SAR a month. Published tiers are a real advantage, because you can budget without a sales call. The entry rung works out to 1,296 SAR across a year, spent before you've measured whether a loyalty card changes anything in your shop.

OneCup sits at about 150 SAR a month. Watily is 149 SAR a month with loyalty folded into a broader plan, which is good value if you also want the rest of that bundle. Buying loyalty inside a bundle is only cheap when you use the other tools in it.

Then there are the international punch-card apps. They are usually inexpensive for the merchant and they handle stamp and points mechanics well. The cost lands on your customer instead: they have to download a shared consumer app and create an account before your first stamp exists. That download is where sign-ups die at a busy counter.

Where Waya fits, and what it doesn't do

Waya delivers the card as an Apple Wallet or Google Wallet pass, with a web card for any other device. Your customer scans the QR code on your counter, types a first name and a mobile number on one screen, and taps once to add the pass. No account, no password, no download. Stamp, points, balance, and discount cards are all supported, in Arabic or English, and one card can cover several branches on one dashboard.

Now the limits, because they will settle this for some readers. Waya does not integrate with your POS or till, and does not send SMS. Staff add stamps by scanning the customer's card on an ordinary phone, using the web dashboard or the Waya merchant iOS app, so Waya sits beside whatever terminal you already have. The Android merchant app is in closed testing, not general release.

The free plan has hard edges as well. It stops at 100 enrolled customers, and at 100 wallet messages inside a calendar month. Customers who are already enrolled keep their cards and keep collecting stamps; you simply can't add number 101 until you move to Growth.

For scale, the numbers published on our Arabic homepage are 100+ shops across Saudi Arabia, 5,000+ customer cards living in wallets, and 4.9 out of 5 rated by 90 merchants. Waya is in the AWS Startups program and the merchant app is on the App Store. That is a small company next to Niqati's install base, and it's fair to weigh it that way.

The one structural difference: what month one costs

Strip out the feature lists and one difference survives. Every other platform on this page begins with a paid subscription. Waya begins at 0 SAR and stays there up to 100 customers, with no card on file and no trial clock.

This matters because nobody knows whether a loyalty card will work in their shop until it has run for a few weeks. Paying 108 to 380 SAR a month to find out changes the question from "are my regulars coming back more often" to "am I getting my money's worth". The second question tends to get answered too early, and usually the wrong way.

The honest counter-argument is that free tiers exist to convert you, and ours does. The difference is that the trigger is a number you can watch approaching: customer 101, or message 101 in a month. You decide to pay when the program is already working, not before you've seen it.

A worked example: one cafe, 300 customers a month

Assume one branch and roughly 300 different people through the door each month. Assume 40 of them enroll in month one, and 40 a month after that. You cross the 100-customer free ceiling somewhere in month three.

Months one and two cost 0 SAR. Months three through twelve on Growth cost 10 times 85, which is 850 SAR for the year. On Btaqa's entry tier the same twelve months are 12 times 108, or 1,296 SAR. On OneCup that's around 1,800 SAR, and on Watily 1,788 SAR, though the Watily figure carries a wider bundle with it. For Niqati you would have to ask.

Check the messaging math too, because messages are the metered thing on paid plans here. Forty enrolled customers messaged twice a month is 80 wallet sends, inside the free ceiling of 100. Four hundred enrolled customers on the same cadence is 800 sends a month, comfortably inside the 5,000 that Growth includes.

None of this predicts revenue, and it isn't meant to. It's a cost model with its assumptions written down, so replace the enrollment rate with your own and run the numbers again.

Before you buy: four things to get in writing

Ask what gets metered. Some platforms count customers, some count messages, some count branches or staff logins. On Waya's paid tiers the metered unit is wallet messages, which is why Growth lists unlimited customers alongside 5,000 messages a month.

Ask about commitment and about exit. Is the plan month-to-month or an annual contract, is there a setup fee, and what happens to your customer list if you leave. Waya charges no commission on sales, no per-card fee, and no setup fee, and annual billing is 15% off; put the same three questions to each vendor and compare the answers, not the brochures.

Ask how the card reaches the phone, then make them prove it. Most platforms in this market do issue wallet passes now, so the useful test is watching one land on your own phone, in front of you, in under a minute. If the demo needs an app download, your customers will need one too.

Finally, re-check every price in this article. All competitor figures here are from published vendor material as of August 2026, and none of them are promises made by us on another company's behalf. Five minutes on four websites is cheaper than a year on the wrong plan.