Ten loyalty platforms in Saudi Arabia, compared side by side

The short answer

Ten names come up when a Saudi shop owner searches for loyalty software: Waya, and nine others that range from Saudi-priced wallet-card tools to loyalty bundled inside a foreign point-of-sale system. No single one is right for every shop. This page compares all ten on published facts only — price, free tier, Apple and Google Wallet support, and integrations — not on opinion, and every figure is dated September 2026.

The short version: Waya's Free plan is 0 SAR forever for up to 100 customers, the largest published free tier of the ten platforms compared here, but it is not the cheapest paid plan on this list, and it has real limits — no connection to Foodics, Marn, or payment terminals, and no SMS channel among them. The table below has every platform side by side; the sections after it explain what each group is actually built for, and where another product genuinely fits a shop better than Waya does.

For Waya's own three plans in full, see Waya's pricing.

What actually decides this for a Saudi shop

Price is the easiest number to compare and the least useful one on its own. Before opening the table, these are the questions worth answering for your own shop:

The mistake that sinks a program in its first two months has less to do with which platform you pick than with whether staff ask every customer at the counter. One Waya car wash enrolled 67 cards but saw only about 7.5% of customers return a second time, well under Waya's platform-wide return rate of about 29% — the gap traced back to staff not scanning every visit, not to the software.

• Does the customer install anything, or does the card land in a wallet they already have?
• Is the price in Saudi riyals, or is it a foreign-currency sticker with a conversion attached?
• Does the free tier cover enough real customers to actually learn whether a loyalty program works, or is it a time-limited trial in disguise?
• Does it connect to the accounting or point-of-sale system you already invoice through, if that matters to you?
• Do scheduled messages respect your opening hours, or can a promotion land on a lock screen at 3 a.m.?

The comparison table

Ten platforms, six facts each, all dated September 2026. Waya is listed first; the other nine are ordered roughly by how often a Saudi shop owner is likely to encounter them.

How to read this table

"Not listed" means the vendor's own site does not state that fact as of September 2026 — it does not mean the feature is absent, only unpublished. Prices quoted outside Saudi riyals are converted at an approximate 3.75 SAR per US dollar and 4.10 SAR per euro, for comparison only; they are not figures the vendor itself publishes in SAR.

Loyalty vendors reprice and re-scope quietly. Treat this table as a starting shortlist, not a contract, and confirm anything that matters to your decision on the vendor's own current page before you sign anything.

For a cost model built specifically around the free-plan question, see the cheapest way to start a loyalty program in Saudi Arabia.

Saudi-priced platforms, and what each is actually built for

Niqati's published tiers are a Free Forever plan — 0 SAR, one card, up to 50 customers — and a Pro plan at 49.99 SAR a month or 499.99 SAR a year, with a 14-day trial. Only its Enterprise tier, which adds further point-of-sale integrations, remains quote-based.

Btaqa publishes its ladder openly — 108, 250, and 380 SAR a month, with a 14-day trial and no free tier — and runs the most built-out vertical pages of any platform on this list, with dedicated car-wash, barber, and salon pages in Arabic and English.

Watily is fundamentally a WhatsApp-Business-API commerce platform — order confirmations, cart recovery — with a loyalty module folded in at 49, 249, or 549 SAR a month (VAT excluded, only a 3-day trial on its higher tiers), a different starting point from a loyalty-first tool; Waya, for comparison, sends no WhatsApp messages at all, only wallet lock-screen updates.

Walaa doesn't publish a pricing page as of September 2026, and its homepage names WhatsApp and email as notification channels alongside wallet cards — channels Waya does not use, since Waya is wallet-only by design.

Washy App is built for one vertical only, car washes, with two paths: a Free tier with no customer cap but a 1 SAR commission on every wash, or a flat 300 SAR a month with no commission. Its customer card is a browser-based web app rather than an Apple Wallet or Google Wallet pass.

International tools and POS-bundled loyalty

LoyaltyPass sells a custom build rather than a subscription: its own pricing page states solutions start at 9,500 US dollars (approx. 35,600 SAR) as a one-time fee, with no published monthly plan and no self-serve signup.

Wallet Loyalty Card, based in Copenhagen, gives 10 free active customers per location, then charges 19 euros per location a month (approx. 78 SAR) for 500 customers, billed in euros rather than riyals.

Loopy Loyalty's tiers run 25 to 95 US dollars a month (approx. 94 to 356 SAR) after a 15-day trial, with no free tier; its own documentation states it has no native automated lifecycle messages, reachable only through a third-party Zapier connection.

Square Loyalty is a module inside Square's own point-of-sale system, starting at 49 US dollars a month per location (approx. 184 SAR) — Square's Free tier excludes Loyalty entirely — and supports Apple Wallet but confirms no Google Wallet support; it also sends native transactional SMS on earn and redeem, a channel Waya does not offer.

Which platform actually fits which shop

A shop that already runs Square as its point-of-sale system, in a market where Square operates, may find loyalty billed into the same subscription more convenient than adding a separate tool.

A car wash doing a modest number of washes a month, and wary of a flat subscription before it knows whether customers will return, may prefer Washy App's pay-per-wash Free tier over any of the flat-fee options on this page, Waya's Growth plan included.

A shop whose regulars already expect a WhatsApp message, not a lock-screen card, is better served by Walaa's channel choice or by Watily's WhatsApp-first design than by a wallet-only platform.

Waya does not connect to Foodics or Marn; a shop that wants loyalty wired directly into either should ask about it there — Niqati names Foodics specifically on its quote-based Enterprise tier, the one part of its price list that still isn't public.

A brand large enough to fund a five-figure custom build and prefers to own the system outright, rather than pay a monthly fee for a shared platform, is the audience LoyaltyPass is built for.

By vertical, the pattern on Waya's own side isn't broken out separately: the platform-wide return rate is about 29%, salons and car washes included. Waya has not published a comparable range for cafés, and cafés carry a known weak spot — the counter is busiest exactly when asking a customer to scan takes the most staff attention. See the café-specific loyalty guide for what does and doesn't work at a counter that's busiest in short rushes.

How Waya works, card to counter

A customer scans a QR code on a poster, table tent, or receipt with the camera already on their phone. They type a first name and mobile number on one screen, and tap once to add the card to Apple Wallet or Google Wallet; a device with neither gets a web card in the browser instead. No account, no password, no app-store download.

Staff add a stamp, point, or balance update by scanning that same card on an ordinary phone, using the web dashboard or the Waya merchant iPhone app — there is no till or point-of-sale integration involved. The pass then updates itself on the customer's lock screen the next time it changes.

What Waya costs, and a worked example

Waya has three plans: Free at 0 SAR forever for up to 100 customers, one stamp card, one branch, and 100 wallet messages a month; Growth at 85 SAR a month (867 SAR a year) for unlimited customers, up to 10 cards, and 3 branches; and Premium at 149 SAR a month (1,520 SAR a year) for unlimited everything plus accounting integrations. There is no commission on sales, no setup fee, and no per-customer fee on any plan.

Take a salon signing up roughly 35 new customers a month. The free ceiling is crossed early in month three. Months one and two cost 0 SAR; months three through twelve on Growth are ten months at 85 SAR, or 850 SAR for the year. The same twelve months on Btaqa's entry tier, which has no free step at all, are 12 times 108 SAR, or 1,296 SAR. Replace 35 with your own enrollment rate and run the arithmetic again before you decide anything.

Does your customer need to install anything

On Waya, no. Apple Wallet and Google Wallet already exist on the phone, so adding the card is a scan, a two-field form, and one tap — nothing downloaded from a store, no account created. Most of the platforms in the table above ship a wallet pass the same way; that part of the market has largely converged.

The exception is the generic shared consumer app model — not any single vendor named on this page — where a customer installs software, creates an account, and searches a directory to find your shop before the first stamp exists. Every one of those extra steps is a place an enrollment dies at a busy counter; a wallet pass skips all of them because the wallet is already installed. See how Apple Wallet and Google Wallet loyalty cards work on Waya for the full walkthrough.

Where Waya fits, and its limits, stated plainly

Waya fits a single-branch or small multi-branch shop that wants a card live the same day, priced in riyals, with no contract and no setup fee. It fits a shop whose invoicing already runs through Daftra, Qoyod, Loyverse, Zoho Books, Wafeq, Odoo, or Rewaa, since a paid invoice above the shop's chosen threshold can add a stamp automatically on the Premium plan, matched by phone number.

Now the limits, plainly, once: there is no connection to Foodics, Marn, or payment terminals on any plan — staff scan the customer's card by hand, though a paid invoice from one of the seven Premium accounting platforms can add the stamp automatically instead; there is no SMS channel, only wallet lock-screen messages; the Android merchant app is still in early access, so Android staff use the web dashboard; and the Free plan stops enrolling new customers and sending new messages at 100 of each in a calendar month, though everyone already enrolled keeps their card.

Launching in one week

None of this needs a long rollout or a signed contract to test. A single-branch shop can go from nothing to a live, free program in about a week.

1. Day 1: build the card

   Pick stamp, points, balance, or discount, add your logo and colors, and launch on the Free plan at 0 SAR.

2. Day 2: print the QR poster

   Print the poster from the dashboard and put it where staff already hand the customer something back — a receipt, a bag, the keys.

3. Day 3: set the branch

   Add the branch address; on Growth or Premium, set the geofence radius separately if you use it.

4. Day 4: turn on the notifications

   Turn on the welcome message and reward-ready alert, and write both before the card goes live.

5. Days 5–7: watch enrollments

   Track new customers on the dashboard, ask every customer at the counter, and decide whether to upgrade before the 100-customer ceiling.