Approaching the Free plan's limits
What happens as you near the Free plan's 100-customer or 100-message caps, and why deleting customers can't free up room on Free.
As you get close to the Free plan's customer or message limits, Waya lets you know before you hit the wall.
The Free plan caps
| Limit | Cap |
|---|---|
| Customers | 100 |
| Messages per month | 100 |
What happens at the cap
Once you reach 100 customers or 100 messages in a month, the Free plan stops adding — no new customers can enroll on that card, and no further messages send that month. Everyone already enrolled keeps their card as normal.
What you'll see beforehand
You'll see an in-app banner as you approach either limit, and Waya's team may follow up by email. If you'd rather talk it through, message Waya support on WhatsApp at +966 50 907 6104.
Next steps
Frequently asked questions
Can I delete old customers on Free to make room for new ones?
No — deleting customers requires a paid plan. On Free, the only way to enroll more once you're at 100 is to upgrade to Growth or Premium.
What happens to customers I already have when I hit the cap?
They keep their card and continue earning stamps or points as normal. Only new enrollments, and additional messages that month, stop.