Sending Gift Cards
Use the gift campaign kind to send a claimable gift to customers, then see how they claim it and how staff redeem it in-store.
A gift campaign sends selected customers a claimable gift — useful for a birthday surprise, a win-back nudge, or a thank-you.
Creating a gift campaign
- Open the Campaign wizard
In the Campaigns tab, start a new campaign.
- Choose Gift
Pick the gift campaign kind instead of visit multiplier.
- Pick recipients
Hand-picked, a lifecycle band, or everyone — see Audience targeting.
- Send
Recipients get a link to their claim page.
How a customer claims it
The link opens the claim page for that campaign, where the customer claims the gift onto their card.
How staff redeem it
At redemption time, staff scan the customer's card in the Scan tab and redeem the gift — a dedicated redeem action, similar to redeeming a reward. See Redeem a reward and Scan a card.
When to use a gift campaign
Gift campaigns work well as a targeted, individual gesture rather than a broad promo — hand-pick a handful of your most loyal customers for a thank-you, or send one to a specific customer following up on a complaint. For reaching a whole segment at once with an incentive tied to visiting, a visit-multiplier campaign is usually the better fit — see Using the Campaign wizard.
Next steps
- Build the campaign in the wizard
- Target the right recipients
- Review how staff scan and redeem
Frequently asked questions
Does a customer need a Waya account to claim a gift?
No — the claim page opens directly from the link sent to the customer, the same no-account, no-password model as the rest of Waya.
Can a gift be redeemed more than once?
Redemption happens when staff scan and redeem the gift in-store, the same one-time action pattern as redeeming a reward.