Where to find your customers
Waya shows your customers in two places — the Customers tab on every plan, and the searchable Insights tab on Growth and Premium.
Waya keeps two different views of your customer base, and which one you use depends on your plan.
The Customers tab (every plan)
The Customers tab is available on every plan, including Free. It shows a health donut and the five lifecycle bands — New, Active, Slipping, At risk, and Lapsed — each with a live count of how many of your customers currently fall into it. Use it to get a quick read on the overall health of your customer base without opening a single profile.
The Insights tab (Growth and Premium)
The Insights tab is only available on Growth and Premium. It holds the full, searchable customer list, paginated 50 customers per page. From Insights you can search for a specific customer, open their profile, export the list to a spreadsheet, and delete a customer record.
| Feature | Customers tab (all plans) | Insights tab (paid plans) |
|---|---|---|
| Health donut and band counts | Yes | No |
| Full searchable customer list | No | Yes, 50 per page |
| Open an individual profile | No | Yes |
| Export to a spreadsheet | No | Yes |
| Delete a customer | No | Yes |
Next steps
Frequently asked questions
Can I see my customers by name on the Free plan?
Not individually. Free shows the health donut and band counts on the Customers tab. To see and search the full list of names, upgrade to Growth or Premium and use the Insights tab.
Do the Customers tab and the Insights tab show the same customers?
Yes — both reflect your full customer base. The Customers tab summarizes them into bands and a donut chart; the Insights tab lists them individually.