The short version
Resal Loyalty (رسال), a Jeddah-founded platform, publishes three tiers as of September 2026: Starter at 57.5 SAR/mo (690 SAR/yr), Basic at 157.5 SAR/mo (1,890 SAR/yr), and Growth at 375 SAR/mo (4,500 SAR/yr), plus an unpriced Enterprise tier running up to 50 branches. Waya publishes three too: 0, 85, and 149 SAR a month.
The single most important difference is the notification ceiling. Resal's tiers cap notifications at 1,000, 15,000, and 36,000 a month respectively — a hard ceiling, by their own pricing page — while Waya's Premium plan is unlimited, and even Free's 100-message cap can be topped up 500 messages for 5 SAR.
Resal also explicitly names car washes and barbershops among its target verticals on its merchants page — the strongest direct vertical match of any competitor in this comparison batch.
Notifications, side by side
Resal's own pricing page publishes real message caps at every tier, which is unusual candor worth crediting — most competitors we researched disclose no numeric ceiling at all.
| Notification feature | Waya | Resal |
|---|---|---|
| Lock-screen push | Apple Wallet + Google Wallet | Apple Wallet + Google Wallet, confirmed identically on their Arabic and English pages |
| Geofence | Apple Wallet, up to 10 branches, 50-500 m radius, zero message quota | Not listed on their site (Sept 2026) |
| Automatic triggers | Welcome, stamp added, reward redeemed, 14-day win-back | "Win back lapsed customers" and "auto alerts for inactive customers," no specific day count published |
| Scheduled campaigns (working hours) | Yes — a send outside opening hours moves to the next open slot | Not listed on their site (Sept 2026) |
| Audience targeting | Everyone, lifecycle segment, program, or hand-picked list | Basic sorting only — by activity, points, or branch, not itemized trigger-based segments |
| Message pricing | Free 100/mo, Growth 5,000, Premium unlimited, 500-message top-up for 5 SAR | Hard caps: 1,000/mo (Starter), 15,000/mo (Basic), 36,000/mo (Growth) — no unlimited tier published |
| SMS / WhatsApp | None — no SMS, no WhatsApp channel | None found on either their EN or AR Resal Loyalty pages |
Pricing over twelve months
Resal's Starter tier at 57.5 SAR a month undercuts Waya Growth's 85 SAR, but it also caps you at 1,000 members and 1,000 notifications a month, with just 1 branch and 2 cashiers — Waya Growth has no customer cap at all and 5,000 messages a month across 3 branches. Resal's Growth tier at 375 SAR a month, with 36,000 notifications and Foodics integration, is well above Waya Premium's 149 SAR.
Every figure here is from Resal's own pricing page as of September 2026, cross-checked between their Arabic and English versions for consistency — but prices move, so confirm the current numbers directly with Resal before deciding.
| Plan | Monthly | Twelve months | Notes |
|---|---|---|---|
| Waya Free | 0 SAR | 0 SAR | Forever, up to 100 customers, no credit card |
| Waya Growth | 85 SAR | 1,020 SAR (867 SAR prepaid) | Unlimited customers, 5,000 msgs/mo, 3 branches |
| Waya Premium | 149 SAR | 1,788 SAR (1,520 SAR prepaid) | Unlimited customers, messages, branches, staff |
| Resal Starter | 57.5 SAR | 690 SAR | 1,000 members, 1,000 notifications/mo, 1 branch |
| Resal Basic | 157.5 SAR | 1,890 SAR | 10,000 members, 15,000 notifications/mo, 2 branches |
| Resal Growth | 375 SAR | 4,500 SAR | 20,000 members, 36,000 notifications/mo, Foodics integration |
Where Resal is the better pick
If you already run Foodics as your point-of-sale and want loyalty tied to it, Resal's Growth tier and above includes a Foodics integration directly — Waya does not connect to Foodics on any plan. Resal's cashier app also handles invoice and receipt logging with automatic point issuance, a step closer to till-level automation than Waya's manual scan-based model.
Waya's limits, stated plainly once: no POS or till integration, no SMS, the Android merchant app is in closed testing, and Free stops at 100 customers and 100 messages a month.
Where Waya wins
These differences come from Resal's own published pricing and feature pages, as of September 2026.
- No hard notification ceiling on Premium — Resal's top published tier caps out at 36,000 messages a month, while Waya Premium is unlimited
- 5 SAR top-ups for 500 extra messages, a low-cost mechanic none of the 20 competitors we researched, Resal included, publish an equivalent for
- A published geofence with numbers, unlisted anywhere on Resal's pricing or merchants pages
- A named 14-day win-back window, versus Resal's undated "auto alerts for inactive customers"
- Free forever for up to 100 customers, where Resal has no free tier at all
Car washes and barbershops: Resal's named fit
Resal's Merchant Solutions page explicitly lists car washes and barbershops among its named target verticals — the single strongest direct vertical match among every competitor researched for this comparison batch. There's no dedicated car-wash-only or barber-only landing page, though; all verticals share one merchants page.
Waya answers with separate, numbers-driven guides for each: the car-wash loyalty program guide works through a 40-wash-a-day example and the barbershop loyalty program guide builds around the roughly three-week haircut cycle, each with its own launch plan rather than one shared page.
How to decide in 5 steps
Resal's tiered message caps mean the decision hinges on your actual send volume more than on the headline price.
- Count your real monthly message volume
If you send under 1,000 messages a month, Resal's Starter tier at 57.5 SAR undercuts Waya Growth — but check the 1,000-member cap too.
- Check whether you need Foodics
If yes, Resal's Growth tier and above includes it; Waya does not connect to Foodics on any plan.
- Model your growth past each cap
Resal's tiers cap hard at 1,000, 15,000, or 36,000 notifications; Waya Premium removes the ceiling entirely once you're there.
- Ask Resal about geofencing directly
It isn't listed on their pricing or merchants pages — get a written answer before assuming it exists.
- Start free on Waya while you compare
At 0 SAR for up to 100 customers, you can test real enrollment and message needs before choosing a paid tier on either platform.
Frequently asked questions
Is Waya cheaper than Resal?
It depends on the tier. Resal's Starter at 57.5 SAR a month is below Waya Growth's 85 SAR, but caps you at 1,000 members and 1,000 notifications a month. Waya Growth has no customer cap and 5,000 messages a month; Waya Premium at 149 SAR is well below Resal's 375 SAR Growth tier and has no message ceiling at all.
Do customers need an app?
No, on either platform. Waya's card is added via QR scan, a first name, and a mobile number, straight into Apple Wallet or Google Wallet. Resal confirms the same wallet-pass model on its own pricing page, describing "promo notifications through Apple Wallet and Google Wallet."
What happens after 100 customers on Free?
New enrollments and messages pause at 100 customers and 100 messages a month on Waya, while everyone already enrolled keeps their card. Growth at 85 SAR a month removes the customer ceiling. Resal has no free tier at all — its cheapest published plan, Starter, is 57.5 SAR a month.
Does Waya connect to my POS?
No. Waya does not connect to Foodics or any other POS system — staff scan the customer's card on an ordinary phone. Resal's Growth tier and above does include a Foodics integration, confirmed on their own pricing page.
Does Resal have a message limit?
Yes, and it's a hard ceiling by their own pricing page: 1,000 a month on Starter, 15,000 on Basic, and 36,000 on Growth, with no unlimited tier published. Waya's Free plan caps at 100 a month, but Premium removes the ceiling entirely, and any plan can top up 500 extra messages for 5 SAR.