What does a salon loyalty launch week look like day by day?

A new salon can be fully live on Waya in seven days

A salon loyalty launch week starts with choosing the card type on day one and ends with reading your first return-rate numbers on day seven, all on the Free plan at 0 SAR with no credit card required. Nothing about the week requires technical setup beyond a web browser and a phone for staff to scan with.

Spreading it across a full week rather than trying to do everything on opening day matters because each piece — card design, poster placement, staff training, messages — works better when it's tested on its own before the next piece is added.

Common launch-week mistakes to avoid

The most common mistake is turning on every message trigger and the geofence on day one, before staff even remember to scan consistently. A client who gets a win-back message despite having visited yesterday, because the trigger fired before staff scanning was reliable, damages trust in the whole program.

The second mistake is skipping staff rehearsal and going straight to real clients. A five-minute practice round with a colleague's phone catches most fumbling before it happens in front of a paying client.

• Don't turn on every trigger before scanning is consistent
• Don't skip a practice round with staff before real clients
• Don't pick a reward threshold before checking a realistic visit cycle
• Don't wait until day seven to check the dashboard for the first time

Checklist: what should be true by the end of each phase

Rather than a rigid hour-by-hour schedule, check these milestones as you move through the week.

If a milestone isn't met, stay on that day rather than moving forward — a rushed foundation makes the whole week less useful.

The seven-day plan

This is the order that avoids the mistakes above. If you want the mechanics of any single day in more depth, the steps below link to the dedicated how-to for that piece.

1. Day 1: choose the card type

   Pick stamps for a uniform price list or points if services range widely in price; see how to create a stamp card.

2. Day 2: design the card

   Add your logo and colors, and set a reward threshold matched to a realistic visit cycle.

3. Day 3: print and place the QR poster

   Put it flat on the reception counter, beside the card machine, not on a waiting-area wall.

4. Day 4: rehearse with staff

   Have every stylist practice scanning and saying the offer sentence before a real client arrives.

5. Day 5: open enrollment to real clients

   Start asking every client at checkout, tracking enrollments on the dashboard.

6. Day 6: turn on welcome and win-back messages

   Only after scanning is consistent, so triggers reflect real visit patterns; see how to send a wallet notification.

7. Day 7: check your first numbers

   Look at enrollments, and set a date two weeks out to check return rate.

Let the welcome message do the day-one follow-up

Once a client enrolls on day five, don't rely on staff to say anything else — Waya's welcome trigger fires automatically the moment the card is added, without extra work from anyone at reception.

That frees your staff to focus on the ask itself during launch week rather than remembering a scripted follow-up message too.

The whole week fits inside the Free plan

None of this week costs anything: the Free plan covers one stamp card, one branch, up to 100 customers, and 100 messages a month, forever, with no credit card. That ceiling is large enough for a new single-branch salon's entire opening month before you need to think about upgrading.

The one limit to plan around from day one: Waya has no POS or till integration, so every stamp during launch week happens because a staff member scans the client's card on an ordinary phone — build that habit early, since it's the one thing the software can't do for you.