The short version
Wallet Loyalty Card is a Copenhagen-based wallet-pass platform sold per location in euros. As of September 2026, its Free tier covers 10 active customers per location; its paid tier is €19/location/month (≈78 SAR) and includes 500 customers, with a €5/mo surcharge per extra 500.
Waya's Free plan covers 100 customers per shop, ten times Wallet Loyalty Card's free ceiling, and stays free forever rather than converting to a paid tier once a handful of regulars sign up.
Both are genuinely no-app, QR-to-wallet products with no POS integration. The real difference is scale of the free tier and where the company is built: Copenhagen versus Riyadh, euros versus SAR.
Notifications, side by side
Notifications are where a loyalty card either earns its keep or sits unused in a wallet. Here is exactly what Wallet Loyalty Card publishes about its own notification stack, compared field by field against what Waya publishes about ours, as of September 2026.
Prices, features, and limits change — verify anything that matters to your decision on the vendor's own site before you commit.
| Notification feature | Waya | Wallet Loyalty Card |
|---|---|---|
| Lock-screen push | Apple Wallet (APNs) and Google Wallet, native, no extra app | Apple Wallet and Google Wallet |
| Geofence | Apple Wallet only, up to 10 branches, 50–500 m radius, zero message quota | Claimed; a ~100 m figure circulating online is an unverified AI paraphrase, not a number Wallet Loyalty Card itself publishes |
| Automatic triggers | Welcome, stamp added, reward redeemed, 14-day win-back — each editable, on/off | Welcome, a reward-ready nudge, a birthday trigger, 30-day win-back |
| Scheduled campaigns | Respect the shop's working hours — a send outside opening hours moves to the next open slot | Time-of-day targeting (e.g. lunch hours) is mentioned; no stated working-hours logic |
| Audience targeting | Everyone, a lifecycle segment, a program, or hand-picked customers | Not described beyond time-of-day sends |
| Message pricing | Free 100/mo, Growth 5,000/mo, Premium unlimited; top-up 500 messages for 5 SAR | Free tier caps monthly broadcasts at an undisclosed number; paid tier is unlimited |
| SMS / WhatsApp | None — wallet lock-screen only, no SMS, no WhatsApp | None found |
Pricing, side by side
Wallet Loyalty Card's published tiers, compared against Waya's three plans. Where Wallet Loyalty Card prices outside SAR, the SAR figure is our own approximate conversion for comparison only, not a number Wallet Loyalty Card publishes.
| Tier | Waya | Wallet Loyalty Card |
|---|---|---|
| Free | 0 SAR forever, up to 100 customers, 1 card, 1 branch | 0 SAR, up to 10 active customers per location |
| Paid entry | Growth — 85 SAR/mo, unlimited customers, up to 10 cards, 3 branches | €19/location/mo, ≈78 SAR, includes 500 customers per location |
| Scale | Premium — 149 SAR/mo, everything unlimited | Enterprise pricing above 5,000 customers or 21 locations; +€5/mo per extra 500 customers |
Where Wallet Loyalty Card is the better pick
We'd rather tell you honestly where the other product wins than pretend Waya is the right fit for every shop.
- You run a single tiny shop and genuinely expect fewer than 10 loyalty customers ever — its free tier fits that scale precisely
- You want per-location EUR billing and operate outside Saudi Arabia
- You value that Wallet Loyalty Card's signup collects no email or phone number at all, if minimal data collection matters more than SAR pricing to you
- You want time-of-day-targeted sends (e.g. a lunch-hour push) as a named feature
Where Waya wins
Waya's free tier is ten times larger — 100 customers versus 10 per location — so a shop with any real foot traffic outgrows Wallet Loyalty Card's free plan in its first week, not its first year. Our win-back trigger also fires at 14 days instead of 30, catching a lapsing customer roughly twice as fast.
Wallet Loyalty Card doesn't publish a stated working-hours rule for scheduled sends, only 'time-of-day targeting' for things like lunch hours. Waya's scheduled campaigns explicitly hold back outside opening hours and resume at the next open slot — useful for a Ramadan or Ramadan-hours schedule a Saudi merchant actually runs on.
Waya's limits, plainly
State our limits plainly, once: Waya has no POS or till integration, so a staff member scans the customer's card on an ordinary phone; there's no SMS channel, only wallet lock-screen messages; the Android merchant app is still in closed testing, so Android staff use the web dashboard; and the Free plan stops adding new customers and messages at 100 of each, though everyone already enrolled keeps their card.
If mall or street-level proximity messaging matters to you, read how geofence notifications work on Waya before you compare radius numbers.
Switch to Waya in a week
None of this needs a long rollout or a signed contract to test. A single-branch shop can go from nothing to a working, free program in five to seven working days.
- Day 1: build the card
Pick stamp, points, balance, or discount, add your logo and colors, and choose the Free plan to launch at 0 SAR.
- Day 2: print the QR poster
Print the poster from the dashboard and put it where staff already hand the customer something — a receipt, keys, a bag.
- Day 3: set your branch and geofence
Add your branch address, and on Growth or above set the geofence radius separately from the address text.
- Day 4: turn on the triggers
Turn on welcome, stamp, reward, and the 14-day win-back message, writing each one before you go live.
- Days 5–7: watch enrollments
Track signups and returning customers on the dashboard, and decide whether to upgrade before you hit the 100-customer ceiling.
Frequently asked questions
Is Waya cheaper than Wallet Loyalty Card?
For a shop expecting more than 10 customers, yes. Waya's Free plan covers 100 customers at 0 SAR; Wallet Loyalty Card's free tier stops at 10 per location, after which it's €19/location/month (≈78 SAR) — a cost Waya doesn't charge until 100 customers.
Do customers need an app?
No. A Waya card is an Apple Wallet or Google Wallet pass added in three taps — scan a QR code, type a first name and mobile number, tap once to add the pass. A device with neither wallet gets a web card at the same link instead.
What happens after 100 customers on Free?
New enrollments and new messages pause once a shop passes 100 customers or 100 messages in a month on the Free plan. Everyone already enrolled keeps their card and keeps collecting stamps or points — nothing already running breaks. Growth at 85 SAR/mo removes both ceilings.
Does Waya connect to my POS?
No. Waya has no point-of-sale or till integration — a staff member scans the customer's card on an ordinary phone, in the web dashboard or the Waya iOS app, and that scan is what counts as a visit.
Does Wallet Loyalty Card work in Saudi Arabia?
Its site is confirmed live in Arabic (walletloyaltycard.com/ar) with the same €19/month, 500-customer pricing shown in Arabic — so it's reachable, but priced in euros with no SAR localization, unlike Waya.