What should a Ramadan loyalty campaign message say for a car wash?

Three ready-to-send Ramadan messages for your car wash card

A Ramadan loyalty message for a car wash works best when it names a real moment — the drive home before iftar, the last-minute wash before family visits — rather than a generic greeting. The three messages below are sized for a wallet lock screen, in English and Arabic, ready to paste into a Waya campaign without editing.

Each one ties to something the customer already has: a stamp count, a discount, or a specific closing time. That specificity is what makes a Ramadan message feel useful instead of promotional, and it's the difference between a customer reading it and a customer swiping it away without a second glance.

How long can a wallet lock-screen message actually be?

Waya doesn't impose a character limit when a shop types a campaign or trigger message, but the wallet apps do impose a practical one: a lock-screen notification shows roughly one to two lines before it's cut off, which in practice means somewhere between 60 and 100 characters read comfortably without a tap.

Write the offer first and the flourish last, so if a phone does truncate, the customer still sees the free wash or the discount before the sentence disappears. "Wash #5 is free — today only" survives a cut far better than a message that opens with a Ramadan greeting and buries the offer at the end.

Automatic trigger or manual campaign — which one sends this message

A Ramadan reminder that the month is starting is a one-off broadcast: pick the audience, write the message, send it once, since Ramadan's start date doesn't repeat monthly. Waya's campaign tools let a shop target everyone, a lifecycle segment, a specific card, or a hand-picked list, and a scheduled send respects the shop's working hours — a message queued for 5am moves to the next open slot instead of landing while the shop is closed.

A stamp-added or reward-redeemed message during Ramadan doesn't need a special campaign at all — it's one of Waya's automatic triggers, firing the moment a stamp is added or a reward is claimed, all year round. The only Ramadan-specific work is rewriting that trigger's message once, in advance, so "your 6th wash is free" reads seasonally appropriate through the month rather than generic.

• Ramadan-start announcement → one-off broadcast, sent once
• Last-10-nights reminder → scheduled campaign, timed a few days out
• Stamp added / reward redeemed → automatic trigger, message rewritten for the season
• 14-day win-back → leave as-is; it already runs year-round

Set up a Ramadan send in five steps

None of this needs a big production. A single-branch wash can have both languages written, scheduled, and live before the first week of Ramadan is over.

1. Day 1: write both languages

   Draft the English and Arabic versions of each message before Ramadan starts, so nothing is rushed mid-month.

2. Day 2: pick the audience

   Decide which messages go to everyone and which go only to a lifecycle segment or hand-picked list of regulars.

3. Day 3: schedule around working hours

   Set the send time for mid-morning or right after Dhuhr, since a scheduled campaign outside opening hours simply waits for the next open slot.

4. Day 4: rewrite the automatic triggers

   Update the stamp-added and reward-redeemed trigger text so it reads seasonally appropriate for the rest of the month.

5. Day 5: watch the message balance

   Check the dashboard's message count against your plan's monthly allowance before the last-10-nights send goes out.

Sizing the send against your message balance

A single-branch wash on the Free plan gets 100 wallet messages a month at 0 SAR, which covers a Ramadan-start broadcast and normal triggers for up to 100 customers, but leaves little room for a second citywide push. Growth's 5,000 messages a month, at 85 SAR, covers three Ramadan broadcasts to a few thousand customers with room to spare.

If a shop is on Free and about to run short mid-Ramadan, the in-app Store sells top-ups without upgrading the plan: 500 extra messages for 5 SAR, 1,000 for 10 SAR, or unlimited for the month at 20 SAR — useful for a one-time Ramadan spike rather than committing to Growth early.

Geofence: a free touch for the drive home before iftar

Geofence messages put the shop's message on a customer's lock screen the moment their phone is near the branch — a natural fit for the pre-iftar rush when drivers are already circling neighborhoods on their way home. It's Apple Wallet only, works for up to 10 branch locations on one card, with a radius between 50 and 500 meters (150 m by default), set from the Branches screen rather than the card's address text.

Because geofence doesn't count against the message balance, it's worth turning on during Ramadan even for a Free-plan shop watching its 100-message ceiling closely — it's the one channel that doesn't compete with the broadcasts above for quota.

What a Ramadan campaign can't do on Waya

There's no SMS channel for a Ramadan reminder — every message here lives on the wallet lock screen, in Apple Wallet or Google Wallet, not as a text. A stamp for a Ramadan wash still has to be added by a staff member scanning the customer's card on an ordinary phone, since Waya has no POS or till integration to add it automatically at checkout.

On Android, the merchant-side app is still in closed testing, so staff manage scans and messages from the web dashboard during Ramadan rather than a native app — the customer-facing Google Wallet card itself works normally either way.