Yes — built from a hand-picked audience and a second card, not a formal tier feature
A barbershop can and should recognize its most frequent clients differently, but Waya has no built-in multi-tier loyalty feature to switch on — the honest way to build VIP treatment is by combining two things Waya does have: campaign audience targeting to hand-picked customers, and a second loyalty card for shops on Growth or Premium, which allow up to 10 and unlimited cards respectively.
That combination gets most of what a formal tier system would offer — different messaging, and a different reward path, for a shop's best clients — without needing a feature Waya doesn't build.
The two mechanics behind a VIP approach
Whether the VIP layer sits on stamps or points depends on how a shop wants to define its top clients.
| Mechanic | How it defines a VIP client | Best fit |
|---|---|---|
| Stamp card | Visit count crossing a high threshold (e.g. 3+ full cards redeemed) | Shops with uniform pricing wanting a simple frequency cutoff |
| Points card | Total riyals spent crossing a threshold | Shops wanting VIP status to reflect spend, not just visit count |
| Hand-picked campaign audience only | No card at all — manual list from the dashboard | Shops not yet ready to run a second card |
A worked example: identifying and rewarding the top tier
Take a shop with 300 enrolled clients where the dashboard shows 40 have redeemed a reward two or more times — a reasonable proxy for 'most frequent client' without needing a formal points-spend calculation. Those 40 become a hand-picked campaign audience, distinct from the general 14-day win-back segment that targets everyone.
That audience then gets a second card — a higher-threshold stamp card (say, every 10th cut free instead of the standard 6th) or an exclusive message like 'You're one of our regulars — the 10th cut is on us this month.' Both options require Growth (up to 10 cards) or above, since Free supports only one card.
- Identify the top tier from redemption count or total visits on the dashboard, not guesswork
- Build a hand-picked campaign audience from that list
- Growth (up to 10 cards) or Premium (unlimited) needed for a second, VIP-specific card
- Message the VIP group differently — acknowledge their frequency directly rather than sending the standard broadcast
Why not just add a formal tier system
A dedicated tier feature — bronze, silver, gold, automatically assigned — isn't part of Waya today. Building the VIP layer manually through audience targeting and a second card takes a bit more setup than flipping a switch, but it's honest about what the platform actually does, and it still delivers the two things clients actually notice: being messaged differently, and having a better reward path than a first-time visitor.
For most single-chair or small multi-chair shops, this manual approach is more than sufficient — the volume of genuinely VIP-tier clients is usually small enough (dozens, not hundreds) that a hand-picked list stays easy to maintain from the dashboard.
Setting up a VIP layer
The setup runs through the dashboard's existing tools rather than any dedicated tier feature.
- Step 1: define your VIP threshold
Pick a visit count or redemption count that genuinely marks your top clients, not an arbitrary round number.
- Step 2: pull the list from the dashboard
Filter or sort by visits/redemptions to identify who currently qualifies.
- Step 3: create a second card if you're on Growth or Premium
Set a different, higher-value threshold or card type for the VIP group specifically.
- Step 4: build a hand-picked campaign audience
Select the VIP list directly when composing a campaign, rather than sending to everyone or a lifecycle segment.
- Step 5: revisit the list quarterly
Refresh who qualifies every few months as new clients cross the threshold and others drop off.
What this doesn't solve
This approach still depends on accurate scanning — a client who visits regularly but whose barber occasionally forgets to scan will look less loyal than they actually are, and could be missed from the VIP list entirely. Since Waya has no POS or till integration, every visit count behind this whole VIP structure comes from a manual scan, not an automatic sales record.
It's also worth remembering the plan limits involved: a second card for the VIP tier needs Growth or Premium (85 SAR/mo, up to 10 cards, or 149 SAR/mo, unlimited), and Waya has no SMS channel, so all VIP messaging — like every other message on the platform — is a wallet lock-screen push, not a text.
Frequently asked questions
Should a barbershop offer a VIP tier for its most frequent clients?
Yes, built manually rather than through a formal tier feature — combine a hand-picked campaign audience with a second, higher-value card on Growth or Premium to give regulars distinct treatment.
Does Waya have a built-in tier system like bronze/silver/gold?
No. VIP treatment is built by hand, using audience targeting to hand-picked customers and, on Growth or Premium, a second card with its own reward threshold.
How do I identify which clients count as VIP?
Use visit count or redemption count from the dashboard — for example, clients who've redeemed a reward two or more times — rather than guessing who your regulars are.
Can a Free-plan barbershop run a VIP tier?
Only partially — Free supports one card, so a separate VIP-specific card isn't possible until Growth (up to 10 cards) or Premium (unlimited). A Free-plan shop can still hand-pick a campaign audience for its regulars.
Should a points card or a stamp card be the base for a VIP layer?
Points if VIP status should reflect total spend; stamps if a simple, higher visit-count threshold (like every 10th cut free) is enough to recognize the shop's most frequent clients.