What should a Ramadan loyalty campaign message say for a barbershop?

Three ready-to-send Ramadan messages

A good Ramadan message for a barbershop names the moment (evening opening, pre-iftar rush, or a specific stamp count) rather than a generic greeting, and it fits on a lock screen without getting cut off. Below are three you can paste straight into a Waya campaign or trigger, in English and Arabic, each under the 100-character range that displays cleanly on both Apple Wallet and Google Wallet.

Use the first for a shop-wide campaign, the second for a lifecycle segment of quiet regulars, and the third as an automatic trigger tied to a specific stamp count so it only reaches customers close to a free cut.

• "Ramadan Kareem! We're open till midnight — grab your usual chair." / "رمضان كريم! نستقبلكم حتى منتصف الليل."
• "Miss your last trim? Ramadan hours are flexible — book before iftar rush." / "فاتك آخر قصة؟ مواعيدنا مرنة في رمضان."
• "One more stamp for a free cut before Eid — come in this week." / "ختمة واحدة تفصلك عن قصة مجانية قبل العيد."

Character length for a lock-screen message

Wallet lock-screen messages truncate on smaller phones well before 160 characters, so treat 100 characters as the practical ceiling for a message you want read in full at a glance, not just received. English runs longer than Arabic per word, so an English version of a two-line Arabic message often needs trimming to fit the same visual space.

Write the Arabic and English versions as separate messages rather than translating word-for-word — a literal translation is usually longer and reads stiffer than a message composed directly in the target language.

Automatic trigger or manual campaign: pick by audience

Send the third message above as an automatic trigger only if it's tied to a real event Waya already tracks — a stamp count, not a date. Waya's automatic triggers cover welcome on enrollment, stamp added, reward redeemed, and a 14-day win-back after inactivity; there's no native "days until Ramadan" trigger, so date-based Ramadan messaging has to go out as a scheduled or one-off campaign instead.

Scheduled campaigns respect the shop's working hours, so a message queued for 9 PM on a night the shop is closed simply moves to the next open slot rather than landing at the wrong time. That matters for Ramadan specifically, since evening hours shift and a message that would normally go out mid-afternoon needs to wait for the new opening time.

1. Pick the trigger type

   Decide if the message is event-based (use an automatic trigger) or date-based (use a scheduled campaign).

2. Write English and Arabic versions separately

   Compose each in its own language rather than translating literally, keeping both under 100 characters.

3. Set the audience

   Target everyone, a quiet-regulars lifecycle segment, or hand-pick customers close to a reward.

4. Schedule inside working hours

   Set the send time to match your Ramadan evening hours so it doesn't queue for the next open slot unexpectedly.

Why one message rarely fits every customer

A single blanket Ramadan message treats a regular who visits every three weeks the same as someone who hasn't been in for two months, which wastes the message on people who were coming back anyway and under-serves the ones who need a nudge. Campaign and notification tools let you target a lifecycle segment instead of everyone at once, so the win-back-style message above only reaches customers who are actually overdue.

Splitting the audience also protects your message balance: Free gives 100 messages a month, Growth 5,000, and Premium unlimited, so a shop on Free sending to everyone at once during a single Ramadan campaign can burn through a meaningful share of the monthly allowance in one send.

Geofence during Ramadan evenings

If you're on Growth or Premium, geofence messages put your card on a customer's lock screen when their phone is near your branch — Apple Wallet only, radius 50–500 meters, set from the Branches screen, and it costs zero message quota. During Ramadan evenings when foot traffic shifts later, geofence catches someone walking past after iftar without spending a single wallet message on it.

Geofence and a scheduled campaign work well together: let geofence handle proximity in real time, and reserve scheduled campaigns for the messages above that need a specific stamp count or lifecycle segment geofence can't target.

What not to send during Ramadan

Skip anything that assumes normal daytime foot traffic — a lunchtime reminder makes little sense when most shops are closed or quiet until after Asr. Also avoid stacking more than one Ramadan-specific message in the same week; a barbershop's customers already get plenty of Ramadan marketing elsewhere, and a card that pings twice in three days starts to feel like noise rather than a helpful nudge.

Waya has no SMS channel, so all of this lands on the wallet lock screen only — there's no separate text-message thread to worry about duplicating.