How should a salon time loyalty messages around Ramadan evening hours?

Time messages to your updated Ramadan hours, not your normal schedule

A salon should time Ramadan loyalty messages around its updated evening and late-night hours for the month, not its normal daytime schedule — and Waya's working-hours-aware scheduling makes this safe by default, deferring any send queued outside your set hours to the next open slot.

Ramadan is the single clearest example of why that scheduling behavior matters. A salon that shifts to opening at 4pm and closing near midnight for the month, but forgets to update its working hours in the dashboard, risks having scheduled campaigns queue against the old daytime schedule instead of the real one.

This page walks through updating hours, a worked timing example, and where prayer-time and iftar quiet periods fit in.

Step one: update your working hours before anything else

Before scheduling a single Ramadan message, update the salon's working hours in the dashboard to reflect the actual Ramadan schedule — this is what campaign scheduling checks against, so an out-of-date schedule undermines every send that follows.

Do this a few days before Ramadan begins, not on the first day, so there's no gap between old and new hours during the transition.

• Update working hours in the dashboard before scheduling any Ramadan send
• Schedule campaigns for mid-to-late afternoon, ahead of the iftar window
• Never assume a send outside your set hours is safe — check the hours are current, not just present
• Revert working hours back to normal once Eid al-Fitr ends the month

1. Update working hours in the dashboard

   Set your actual Ramadan opening and closing times before scheduling anything.

2. Draft your campaign messages in advance

   Write welcome, evening-availability, and any promotional copy ahead of the month starting.

3. Schedule sends for mid-to-late afternoon

   This timing lands well before iftar, while clients are still deciding on evening plans.

4. Avoid scheduling directly around iftar or prayer times

   Even with automatic deferral, a send that narrowly avoids landing during prayer time is better than one that barely misses it.

5. Revert working hours after Eid al-Fitr

   Set hours back to normal once the month ends so post-Ramadan scheduling reflects your regular schedule.

A worked timing example for one evening campaign

Take a salon that normally closes at 9pm but shifts to 4pm–1am during Ramadan. A campaign scheduled for 7pm under the old hours would have landed fine before the month started, but during Ramadan that's squarely inside the iftar window, when almost nobody is looking at their phone for a beauty appointment.

Scheduling the same message for 5:30pm instead — after the updated hours take effect and before the iftar rush begins — catches clients while they're still planning the evening, and Waya's scheduling logic respects that window automatically once the dashboard reflects the real hours.

A specific message for the evening-hours shift

Reference the evening hours directly rather than the month in general terms, since that's the actual behavior change worth calling out: "Ramadan Kareem! We're open until 1am — book your evening slot." Kept under 100 characters, it states the specific shift and gives a reason to act.

Pair it with the Ramadan campaign message template for more variants if you want to rotate messaging across the month rather than sending the same line every week.

Quiet-hours and prayer-time scheduling, explained

Waya's scheduled campaigns respect the shop's working hours as set in the dashboard — a send queued outside those hours automatically moves to the next open slot rather than firing at a bad moment. During Ramadan specifically, that protects against a message landing during iftar or deep into the night if your hours are set correctly.

This isn't a separate prayer-time feature — it's the same working-hours mechanism used year-round, which is exactly why keeping your Ramadan hours accurate in the dashboard matters more this month than any other.

Waya's limits, stated once

Running scheduled campaigns during Ramadan requires Growth (2 active campaigns) or Premium (unlimited); Free's 0 active campaigns means a Free-plan salon relies on its automatic triggers — welcome, stamp, reward, 14-day win-back — during the month instead.

Beyond that: no SMS channel, no POS or till integration, and the Android merchant app remains in closed testing. For the broader Ramadan messaging playbook, see the Ramadan campaign template and the salon loyalty guide.