What should a Ramadan loyalty campaign message say for a salon?

A Ramadan campaign message should reference evening availability, not the month generically

A good Ramadan campaign message for a salon references the specific shift in client behavior during the month — evening visits after iftar — rather than a generic "Ramadan Mubarak, come visit us" that could apply to any business.

Salon demand doesn't just move later in the day during Ramadan; it also compresses, with clients booking evening and late-night slots that barely existed the rest of the year. A campaign that names that shift directly performs better than one that just marks the occasion.

The three examples below assume evening or late-night appointment availability — adjust if your actual hours differ.

Three ready-to-send Ramadan campaign messages

Each version below references evening hours specifically, since that's the behavior shift worth calling out during the month.

Keep all three under 100 characters so they read cleanly on the lock screen even during a busy Ramadan evening.

Trigger it as a scheduled campaign, timed around iftar

Send this as a scheduled campaign rather than a one-off broadcast typed in a rush — Waya's scheduled campaigns respect the shop's working hours, so a send queued right before iftar or during prayer time simply waits and moves to the next open slot instead of landing at an awkward moment.

Target a lifecycle segment or a hand-picked list of clients who typically book evening slots, rather than blasting the entire client base with the same evening-specific message.

1. Update your working hours for Ramadan first

   Set your evening or late-night hours in the dashboard so scheduling logic reflects your real availability.

2. Draft the campaign in English and Arabic

   Reference evening availability specifically, not the month in general terms.

3. Choose your audience

   Target everyone, a lifecycle segment, or a hand-picked list of clients likely to book evening appointments.

4. Schedule it for late afternoon, before iftar rush

   A send that lands right before a decision window tends to convert better than one sent mid-morning.

5. Let working-hours-aware scheduling handle the edge cases

   If the scheduled time falls outside your set hours, the send automatically moves to the next open slot.

Character-length and timing guidance for Ramadan sends

Keep the message under 100 characters, same as any other lock-screen notification — Ramadan doesn't change the display limits, only the content and timing that make sense.

Timing matters more than usual this month: avoid scheduling around iftar itself or prayer times, when clients are least likely to act on a message even if it's technically delivered.

• Reference evening or late-night availability specifically, not the month generically
• Keep the message under 100 characters regardless of the season
• Schedule around iftar and prayer times, not through them
• Target evening-booking clients as a segment rather than blasting everyone

Why working-hours-aware scheduling matters here specifically

Ramadan is the clearest example of why Waya's campaigns respect the shop's working hours rather than firing at a literal scheduled time regardless of context. A salon that updates its hours for the month and schedules a campaign for 8pm, only to have client behavior shift an hour later than planned, doesn't need to manually reschedule — the system defers to the next open slot automatically.

This matters more during Ramadan than any other season because normal working hours genuinely change for the month, not just the messaging.

Waya's limits, stated once

Campaign sends draw from the shared monthly message balance — Free 100, Growth 5,000, Premium unlimited — and Free allows 0 active campaigns at a time, so a Ramadan campaign specifically requires Growth (2 active campaigns) or Premium (unlimited).

Beyond that: no SMS channel, no POS or till integration, and the Android merchant app remains in closed testing. For the general timing playbook, see how often should you message customers and Ramadan evening hours and loyalty timing for a deeper look at scheduling around the month.