Your first seven days: a loyalty launch that reaches 100 signups

Day 0: forty minutes of setup, and a list of things to skip

A hundred wallet cards in seven days is arithmetic, not luck. A shop serving around 55 customers a day needs roughly 15 enrollments a day, which is slightly more than one in four people who walk in. Everything below is how to hit that number, and what to do on the days you miss it.

Day 0 is one sitting, before the week starts. Sign up with an email, no credit card, then build a single stamp card: shop name, your brand color, your logo, how many stamps, and the exact wording of the reward. The Free plan gives you one stamp card and one branch, which is precisely what launch week needs and nothing more.

Print the QR code and put it where a customer's eyes already are. Flat on the counter next to the payment terminal works. A small table tent at the pickup point works. Taped to the wall behind the barista does not. There's no POS integration and no hardware in this plan, so Waya just sits beside whatever till you already use.

Then enroll yourself. Scan your own QR, type a first name and a mobile number, tap once to add the pass to Apple Wallet or Google Wallet, and have someone scan you for a stamp. It takes about ten seconds and it's the only way to know the whole loop works on a real phone. Skip the second card, the points system, the extra branch, and the two hours in a design tool. Also skip a reward you can't afford twice a day: if a coffee sells for 15 SAR and your ingredient cost is about 4.50 SAR, then "buy 6, get the 7th free" costs you 4.50 SAR against 90 SAR of purchases. Run that same arithmetic with your own numbers before you print anything.

Day 1: the ten-minute briefing that decides the week

Ten minutes before you open, everyone who touches the counter, phones out. The briefing isn't about the product. It's about one sentence and one habit. Staff who have never held the card themselves will not sell it to anyone.

Make each person enroll on their own phone during the briefing. Then have them practice the scan side five times on each other: open the dashboard on the shop phone, scan the customer's card, add a stamp, done in about ten seconds. The Free plan doesn't include separate staff logins, and those start on Growth with 5 accounts, so one shop phone at the register is enough for week one. The Waya merchant app on iPhone does the same job if you prefer it.

Give them the sentence, and make it short enough to say while a payment is processing. "We just started a stamp card, scan this and your seventh coffee is free." Not "would you like to join our loyalty program", which is a question with an easy no attached. One sentence, said to every customer, is the entire staff-side skill.

Answer the two customer questions before they get asked. No, there's no app to download. Yes, the form wants a first name and a mobile number, that's the whole form, and no SMS service ever gets that number: reminders arrive as wallet notifications on the lock screen instead. Then say today's target out loud, because it is 8 and it should be a number, not a hope.

Days 2 to 7: the number to beat, in order

Enrollments come out of three multipliers: customers served, the share of them who get asked, and the share of those who scan. You don't control the first, and in week one you barely influence the third. The share who get asked is the whole game, and it's the only one your briefing changes.

Here's the worked example with the assumptions on the table. 55 customers a day, a target of 100 in seven days, so 15 a day. If 6 in 10 customers get asked, that's 33 people, and 45% of them have to scan. If 9 in 10 get asked, that's 50 people, and only 30% have to scan. Same card, same sentence, very different week.

The daily curve, assuming you start on a Sunday, the first working day of the Saudi week (the weekend here falls on Friday and Saturday): Sunday 8, Monday 12, Tuesday 14, Wednesday 15, Thursday 18, Friday 20, Saturday 15. That adds up to 102. Thursday and Friday evenings are the busy ones in most Saudi neighborhoods, so the two largest targets sit there on purpose. Shift the curve to match your own busiest days if your traffic peaks elsewhere.

Write the day's number on paper by the register and cross it off at closing. The dashboard gives you the real count, along with new versus returning customers, but a number on paper at the counter is what makes a cashier ask the next person. From day 5 the returning column starts to mean something, because a few of Sunday's customers should be walking back in.

The four ways launch week stalls, and the fix for each

Stall one: a flat 2 or 3 signups a day from the start. That isn't a card problem, it's an asking problem, and the honest test is to count asks for one hour instead of signups for one day. Move the QR to the payment terminal, cut the sentence shorter, and check whether the person on shift has ever enrolled themselves.

Stall two: customers say "I'll do it at home." They won't. The add-to-wallet tap has to happen at the counter, in the twenty seconds while their payment goes through, because a pass that never reaches the wallet never collects a stamp. Hand over the QR and wait for it the same way you'd wait for a receipt to print.

Stall three: signups look healthy and nobody comes back with the card. Compare your stamp count against how often people actually visit. A cafe customer coming twice a week reaches 6 stamps in three weeks. A barber's customer coming once a month reaches 10 stamps in ten months, and nobody waits ten months. Put the first reward inside about six weeks of normal visits, then reprint.

Stall four: every signup lands in one shift. Look at when enrollments arrive in the dashboard, then rebrief the quiet shift using the strong shift's exact words. In almost every case the difference between two cashiers is one sentence, not the card, the design, or the reward.

Day 7 at closing: what the number actually tells you

Add it up and sort yourself into one of three outcomes. At or above 100, you've reached the Free plan's ceiling in a week. Between 50 and 99 is the most common result and it's a fine week. Below 30 usually means something mechanical is wrong: the QR is in the wrong place, or one person is doing all the asking.

The Free hard stop is worth understanding before you hit it. New enrollments stop at 100 customers, and wallet messages stop at 100 a month, and both stay stopped until you upgrade. Everyone already enrolled keeps their card and keeps collecting stamps. Nothing is deleted and nothing expires while you think about it.

If you cross 100 in week one, the upgrade decision arrives with seven days of your own data attached, which is the only good time to make it. Growth is 85 SAR a month, or 867 SAR a year, and it adds unlimited customers, up to 10 cards, 3 branches, 5 staff accounts, 5,000 messages a month, all card types, Excel import, and campaigns. Premium at 149 SAR a month removes the remaining limits. There's no commission on sales, no per-card fee, and no setup fee on any tier.

Treat every number in this plan as a target you set, not a result anyone promises you. What we can point at is what our Arabic homepage publishes: 100+ shops across Saudi Arabia, 5,000+ customer cards living in wallets, and 4.9/5 rated by 90 merchants. Your own week depends on your foot traffic and on how often your cashier opens their mouth.

What launch week costs, and what the alternatives charge

The plan above costs 0 SAR. No setup fee, no per-card fee, no commission on sales, and no credit card at signup. That matters most in week one, which is exactly the point at which you don't yet know whether loyalty works in your shop.

For comparison, and these are vendor-published prices as of August 2026 that you should verify yourself before deciding: Niqati is the best-known name in the Saudi market and the leader by search share, and it prices by quote on a subscription. Btaqa publishes tiers at 108, 250, and 380 SAR a month. OneCup is around 150 SAR a month. Watily is 149 SAR a month with loyalty bundled into a wider plan.

Those are real products and most of them ship Apple Wallet and Google Wallet passes too, so don't choose on that basis. The difference is where you start: every one of them begins with a paid subscription, and we start at 0 SAR and stay there up to 100 customers. The generic international punch-card apps are the ones to check carefully, because they ask your customer to download a shared consumer app, and that download is the friction this entire seven-day plan is built to avoid.