The short answer: about 20 days at 5 enrollments a day
A car wash enrolling around 5 new customers a day will fill Waya's Free plan cap — up to 100 customers, 0 SAR forever — in roughly 20 days, or under a month. That's fast enough that most washes should plan their upgrade to Growth before launch, not scramble to it after the ceiling stops new enrollments mid-campaign.
The cap itself isn't a wall that breaks anything: everyone already enrolled keeps their card and keeps collecting stamps. It just stops new customers from joining until you move to Growth's unlimited customer count.
Modeling different enrollment speeds
A wash running any kind of launch promotion — a discounted first wash, a social post, a QR poster at the entrance — should expect to land on the faster end of this table, not the slower one.
| New enrollments / day | Days to reach 100 | Typical shop size |
|---|---|---|
| 2 | 50 days | Small, single-attendant wash |
| 5 | 20 days | Moderate 35-50 wash-a-day location |
| 10 | 10 days | Busy multi-bay location or launch promotion |
Planning the upgrade before you hit the wall
None of this requires guesswork once you know your own enrollment pace — five steps turn a rough daily estimate into a specific upgrade date on the calendar.
- Estimate your daily enrollment pace
Base it on distinct customers through the door multiplied by how consistently your cashier asks.
- Find your row in the table above
Match your pace to the closest scenario to estimate your own days-to-100.
- Set a calendar reminder before, not after
Plan the Growth upgrade a few days ahead of your estimated ceiling date, not on the day new signups stop.
- Decide monthly or annual Growth pricing
85 SAR a month, or 867 SAR a year if you're confident the program is staying.
- Communicate nothing to existing customers
Nobody already enrolled needs to be told anything changed — their cards keep working exactly as before.
What actually happens the day you hit 100
New enrollment attempts simply stop being accepted once the 100th customer joins — no card is deleted, no data is lost, and no customer already inside the program notices anything different. The dashboard will show the cap has been reached, which is the practical signal to move to Growth if you haven't already.
Why launching on Free first is still the right move
Even with a fast fill-up timeline, launching on Free before paying anything is worth it for a single-branch wash: it validates that customers actually want to enroll, that the scan habit is holding at the till, and that your stamp threshold feels right — all before committing 85 SAR a month. Twenty days of real data is enough to catch a scanning gap or a badly-set threshold early.
Loyalty programs that stumble in the first 90 days usually stumble on habits, not on plan choice — the Free window is where those habits get caught cheaply.
What Growth adds the moment you upgrade
The upgrade itself takes effect immediately, with no waiting period and nothing to migrate manually, unlike switching between loyalty providers entirely.
- Unlimited customers, removing the ceiling entirely
- Up to 10 cards and 3 branches on one dashboard
- 5,000 messages a month, up from Free's 100
- 5 staff accounts instead of the Free plan's limited access
One habit the Free window is best used to build
Because Waya has no POS or till integration, every one of the enrollments and returning-visit counts above depends on staff scanning the customer's card on an ordinary phone. Use the 20 days (or however long your Free window lasts) to drill that habit in, since it matters just as much on Growth as it did on Free. There's also no SMS channel during this window or after — every welcome and reminder message goes to the wallet lock screen.
Frequently asked questions
How fast does a car wash hit the 100-customer Free cap?
At roughly 5 new enrollments a day, a car wash reaches the 100-customer cap in about 20 days. Busier launches enrolling 10 a day can hit it in as little as 10 days.
What happens to existing customers when the Free cap is reached?
Nothing changes for them — everyone already enrolled keeps their card and keeps collecting stamps. Only new enrollments pause until you move to the Growth plan.
Should I upgrade to Growth before or after hitting 100 customers?
Plan the upgrade a few days before your estimated ceiling date based on your enrollment pace, rather than waiting until new signups start being rejected.
Is it worth launching on the Free plan even with a fast fill-up?
Yes. Even 10-20 days of real Free-plan data is enough to validate your scan habit and stamp threshold before committing to Growth's 85 SAR a month.
What does Growth remove that Free limits?
Growth removes the 100-customer ceiling entirely, raises messages from 100 to 5,000 a month, and adds up to 10 cards, 3 branches, and 5 staff accounts.