A 200-client salon typically needs 250-400 wallet messages a month
A salon with roughly 200 enrolled clients running all four automatic triggers — welcome, stamp added, reward redeemed, and 14-day win-back — plus an occasional one-off campaign, typically sends somewhere between 250 and 400 wallet lock-screen messages a month, comfortably inside Growth's 5,000-message monthly balance.
This is one shared balance across broadcasts and triggers, not separate quotas per message type, which makes the math additive: every welcome message, every stamp notification, and every win-back ping draws from the same pool.
Building the estimate trigger by trigger
Start from enrollment volume: at 8-10 new clients a week, that's roughly 35-40 welcome messages a month. Add one stamp-added message per visit for active clients — at a 27% return rate across 200 clients, that's around 54 returning clients generating maybe 1-2 stamp messages each, another 60-100 messages. Reward-redeemed messages are rarer, tied only to actual redemptions, typically under 20 a month for a single-branch salon. Win-back messages fire only for clients who've gone quiet 14 days, usually another 40-80 a month depending on how many clients are drifting.
| Trigger | Typical monthly volume |
|---|---|
| Welcome on enrollment | 35-40 |
| Stamp added | 60-100 |
| Reward redeemed | 10-20 |
| 14-day win-back | 40-80 |
| One-off campaigns (occasional) | 50-150 |
Why geofence doesn't add to this budget at all
None of the above accounts for geofence messages, and that's deliberate — geofence notifications, which put your message on a nearby customer's lock screen as she walks past your branch, cost zero message quota. That makes geofence the highest-leverage addition for a salon in a mall or busy retail strip: unlimited proximity pings (Apple Wallet only, up to 10 branches, 50-500 m radius) without touching the 5,000-message Growth allowance.
- Welcome, stamp, reward, and win-back triggers all draw from the same monthly balance
- Geofence notifications cost zero message quota regardless of volume
- Scheduled campaigns respect working hours — a send outside opening hours waits for the next open slot
- Free plan's 100-message cap is far tighter than Growth's 5,000; budget accordingly
What pushes a salon over its monthly balance
Seasonal campaigns are the usual culprit. A Ramadan or Eid-season broadcast to a full 200-client list, sent two or three times across the season, can add 400-600 messages on its own — on top of the 250-400 baseline above, that can push a busy month close to or past Growth's 5,000-message balance if the client base is larger, or comfortably within it for a single-branch salon of this size.
A message like "Ramadan evening hours: we're open until midnight this week" sent once to the full list costs 200 messages against the balance — worth planning for specifically during high-season months rather than assuming an average month's usage applies year-round.
Building your own estimate in five steps
Replace the 200-client baseline with your own enrollment and return-rate numbers to size your real monthly message need.
- Step 1: estimate weekly enrollments
New clients per week determines your welcome-message volume.
- Step 2: check your return rate
Returning clients generate stamp and reward messages; use your dashboard's real figure.
- Step 3: estimate win-back volume
Clients going quiet for 14+ days trigger this message automatically — check how many typically lapse.
- Step 4: add planned campaigns
Count any seasonal or one-off broadcasts you expect, sized to your full client list.
- Step 5: compare against your plan's allowance
100 (Free), 5,000 (Growth), or unlimited (Premium) — top up if a specific month runs tight.
Why Free's 100-message cap is tighter than it looks
A salon on the Free plan with even 60-70 enrolled clients can exceed 100 messages in an active month once welcome, stamp, and win-back triggers are all running — the message cap, not the 100-client cap, is often the real constraint that pushes a growing Free-plan salon toward Growth first. See planning around the 100-client cap for how the two ceilings interact.
Frequently asked questions
How many wallet messages does a salon actually need per month?
A 200-client salon running welcome, stamp, reward, and win-back triggers plus occasional campaigns typically sends 250-400 messages a month, well within Growth's 5,000-message balance.
Does geofence count against the monthly message balance?
No — geofence notifications, which fire when a customer's phone is near your branch, cost zero message quota regardless of how often they trigger. This applies to Apple Wallet only, up to 10 branches per card.
What typically pushes a salon over its message allowance?
Seasonal campaigns sent to the full client list, especially during Ramadan or Eid, can add several hundred messages in a single month on top of the regular trigger volume.
What happens if I run out of messages mid-month?
You can top up from the in-app Store: 500 messages for 5 SAR, 1,000 for 10 SAR, or unlimited for that month at 20 SAR — useful for covering a one-off seasonal spike without upgrading your base plan.
Is the Free plan's 100-message cap enough for a salon?
Often not for long — a salon with even 60-70 active clients can exceed 100 messages a month once multiple triggers are running, making the message cap a common reason to upgrade to Growth before the 100-client cap is even reached.