How do I design a salon loyalty card that matches my brand look?

Start with your logo and colors, then pick the card type

Designing a salon loyalty card that matches your brand starts with uploading your logo and choosing colors that match your salon's existing look, directly on the card design screen — no design software needed. The card lives in Apple Wallet or Google Wallet, so it should feel like an extension of your salon's signage and interior, not a generic template.

Once the visuals are set, choose the card type to match your price list: a stamp card for uniform pricing, or points for a salon with a wide-ranging menu from a trim to a full color treatment.

Think of the design step as the client's very first impression of the whole program — before she's earned a single stamp, before any message has landed, the card sitting in her wallet is already telling her whether this salon pays attention to detail.

Design choices that make a card feel premium versus generic

A card that reuses your exact brand colors and logo, rather than a default template color, reads as a deliberate extension of your salon rather than an afterthought. Clients notice this more than owners expect — a mismatched card can undercut an otherwise polished in-salon experience.

If matching your brand precisely matters and you don't want to fine-tune it yourself, Growth-plan and above salons get custom design support directly from the Waya team, rather than doing it entirely self-serve.

• Use your exact brand colors, not a close approximation
• Upload a high-resolution logo so it doesn't look pixelated on a lock screen
• Match the card type to your price list, not just its looks
• Growth and above: request custom design help from the Waya team directly

What the card design screen shows you

The design screen previews your card in real time as you adjust colors and upload assets, showing roughly how it will appear once added to a client's wallet.

It also shows your chosen card type's reward-tracking display — a stamp row for stamp cards, or a running balance for points — so you can confirm the reward mechanic looks right before publishing.

Designing your card in five steps

This usually takes under an hour for a straightforward brand look.

1. Upload your logo

   Use a high-resolution version so it displays cleanly on a phone lock screen.

2. Set your brand colors

   Match your salon's actual palette rather than picking a close default.

3. Choose stamp or points

   Match the card type to your price list's range.

4. Set the reward threshold

   Pick a number of stamps or points that reflects a realistic visit cycle.

5. Preview and publish

   Check the real-time preview before printing your first QR poster.

A branded card makes the welcome message land better

A client who's just added a card that clearly matches your salon's branding is more receptive to the welcome message that follows, since the whole experience feels considered rather than generic.

None of that changes how the trigger itself works — it's the same automatic welcome message regardless of design, just a stronger first impression when the card looks intentional.

Self-serve design is free — custom design needs Growth

Uploading your own logo and colors is available on every plan, including Free, so a new single-branch salon can design a fully branded card at 0 SAR before paying anything, with up to 100 customers and 100 messages a month to test it on. Custom design support from the Waya team is a Growth-plan feature (85 SAR/month or 867 SAR/year) and above.

One limit worth remembering while designing: the card's visual polish doesn't change how stamps are added — Waya has no POS integration, so however good the design looks, a staff member still scans it manually on a phone at checkout, whether that's the web dashboard or the Waya iOS app.