The hidden fees we actually found, vendor by vendor
The clearest hidden fees in this category are Stamp Me's one-time per-card publishing charge, Bonat's refundable trial deposit plus one-time tablet and setup cost, and LoyaltyPass's entire pricing model being a single large one-time build fee rather than a subscription — all confirmed on each vendor's own pages as of September 2026.
Not every vendor hides fees — several publish a genuinely flat, all-in price, a pattern our hidden-costs guide covers in more depth. But three patterns show up repeatedly across this 8-vendor set: one-time charges bundled into an otherwise-monthly product, "starting from" pricing language that may not be the final number, and trial periods that require money up front despite being called a trial.
Waya's own pricing has none of these vectors, a gap covered in more depth in our Bonat comparison: no commission on sales, no setup fee, no per-card fee, and no percentage-of-sales component anywhere in Free, Growth, or Premium.
- Stamp Me: a one-time $15/card fee applies beyond the 2 included programs
- Bonat: refundable trial deposit (amount undisclosed) plus a one-time tablet/setup charge
- LoyaltyPass: its entire published price is a $9,500 one-time build fee, not a subscription
- WalaX and Niqati use "starting from" language on some tiers — worth confirming as final
Comparison sheet: fee-transparency vendors vs Waya
Figures below are each vendor's own published price as of September 2026, normalized to SAR where needed (marked approx.).
| Platform | Cheapest paid (SAR/mo) | Free tier | Apple + Google Wallet | App required for customers | Geofence | Auto triggers | Scheduled campaigns (working hours) | SAR pricing / Saudi company |
|---|---|---|---|---|---|---|---|---|
| Waya | 85 (Growth) | 0 SAR forever, up to 100 customers/100 messages | Both | No | Yes (50-500 m, up to 10 branches) | Yes (welcome, stamp, reward, 14-day win-back) | Yes | Yes / Yes |
| Niqati | 49.99 (Pro) | 50 customers | Both | No | Claimed, radius not disclosed | Partial | Not listed | Yes / Yes |
| Loyapro | 59 (Basic) | None | Both | No | Partial (welcome-at-location only) | Partial | Not listed | Yes / Yes |
| Stamp Me | ≈184 (approx.) | None (30-day trial) | Both | No | Not listed | Yes | Not listed | No / No |
| Go-Stamp | ≈92 (annual-only) | None (90-day money-back) | Apple only | No | Not listed | Not listed | Not listed | Yes / Yes |
| LoyaltyPass | n/a (approx. 35,625 SAR one-time build) | None | Both | No | Not listed | Unknown | Unknown | No / Unknown |
| WalaX | 20 (no wallet pass) | None | Neither (no wallet pass) | No | Not listed | Yes (WhatsApp) | Not listed | Yes / Unknown |
| Nuqtaty | 89 (flat) | None (30-day trial) | Apple only | No | Unclear/inconsistent | Yes (stamp completion, welcome, re-engagement) | Not listed | Yes / Unknown |
| Bonat | Quote-based (n/a) | None (1-month trial, refundable fee) | Unclear (physical till device implied) | No | Unconfirmed | Unconfirmed | Not listed | No / Unknown |
The worked math: sticker price vs true first-year cost
The gap between a vendor's headline price and what you'd actually pay in year one is the real hidden-fee story.
Waya's Growth plan has no extra charges of any kind — the sticker price is the true price. Stamp Me's true cost includes a one-time $15/card fee if you publish beyond the two included loyalty programs, adding roughly 56 SAR approx. to an already-USD-priced plan. LoyaltyPass's entire model is the one-time fee — there's no ongoing subscription to compare against a 12-month figure at all. Bonat's true cost can't be calculated until you have a quote, since both its trial deposit and setup charge are undisclosed amounts.
Not listed = not on the vendor's site; verify directly.
| Platform | Sticker price (SAR/yr) | Extra one-time/hidden fees | True first-year cost |
|---|---|---|---|
| Waya Growth | 1,020 (or 867 annually) | 0 | 1,020 (or 867 annually) — no commission, no setup fee |
| Stamp Me Lite | ≈2,208 (approx.) | ≈56 (approx., $15/card beyond the first 2 programs) | ≈2,264 (approx.) |
| Bonat | Quote-based (n/a) | Refundable trial deposit + one-time tablet/setup charge (both undisclosed) | Cannot be calculated without a quote |
| LoyaltyPass | n/a | ≈35,625 (approx., entire one-time build fee) | ≈35,625 one-time (approx.), not an annual subscription |
Where each fee actually shows up
Reading a vendor's fine print, not just its pricing table, is where these charges surface.
Stamp Me's per-card fee
Explicitly stated as "no per-customer fees" — the $15 charge is per additional card design published beyond the first two, a narrower fee than it first sounds, but real for any shop running more than two card programs.
Bonat's setup charge
Bundles a physical tablet, stand, training, and installation into a single undisclosed one-time cost — appropriate for its till-integrated model, but a real up-front number worth asking for before the trial deposit is paid.
LoyaltyPass's build-fee model
Not a hidden fee so much as a different business model entirely: the entire published price is a one-time custom build, not a recurring SaaS subscription, so it isn't directly comparable to the other vendors in this set on a 12-month basis.
"Starting from" language
WalaX prices all three of its tiers with "starting from" wording, and Niqati's Enterprise tier is quote-based — both signals that the headline number may not be the final one for every merchant.
What to ask before you sign, to avoid a surprise charge
A five-minute question list catches most of what a pricing page leaves out.
- Ask for the VAT-inclusive, all-in monthly number in writing
- Ask whether "starting from" pricing language means the number can go up
- Ask if publishing more than the included card designs or programs costs extra
- Ask exactly what a cancelled trial deposit gets refunded
Run a five-step fee audit before you sign anything
Most hidden fees surface with a handful of direct questions, not a legal review.
- Step 1: read the pricing page for "starting from" or "custom" language
Either phrase is a signal to ask for the final number in writing.
- Step 2: ask about per-card or per-design charges
Confirm how many card programs are included before an extra fee applies.
- Step 3: ask whether the trial requires any payment at all
A refundable deposit is not the same as a free trial.
- Step 4: ask for the VAT treatment explicitly
Several vendors in this set exclude VAT from the headline price.
- Step 5: get cancellation and export terms in writing
Confirm what happens to your customer data and card design if you leave.
No commission, no setup fee, no per-card fee — the sticker price is the real price.
Start free at 0 SARThe verdict: Waya has the fewest hidden-fee vectors in this set
Across 8 vendors, Waya is the only one with no percentage-of-sales component, no per-card fee, and no one-time build or setup charge anywhere in its pricing — Free, Growth, and Premium are exactly what they say on the page.
One Waya salon enrolled 265 customers with 71 returning two or more times — about a 27% return rate — without a single one-time or usage-based charge anywhere in that math.
Stamp Me's per-card fee and Bonat's undisclosed deposit are worth asking about directly before you sign; LoyaltyPass's model is fundamentally different and shouldn't be compared to a monthly subscription at all. All figures here are current as of September 2026 — fees and terms change, so confirm the live details on each vendor's own site before you commit.
265 customers enrolled, 71 returning two or more times — a 27% return rate with no one-time or usage-based charge anywhere in the math.
Waya merchant data, 2026
Frequently asked questions
Is Waya really free forever, and what happens at 100 customers?
Yes — the Free plan is 0 SAR forever with no credit card, covering 1 stamp card, 1 branch and up to 100 customers and 100 messages a month. New enrollments pause at 100; everyone already enrolled keeps their card.
Do wallet loyalty notifications work the same on Apple and Google Wallet?
Not quite. Apple Wallet notifications deliver directly to the lock screen via Apple's push service; some vendors' Google Wallet notifications can be rate-limited or generic on certain devices, a platform limitation rather than a vendor choice.
Does Waya charge a setup fee or commission?
No — Waya has no setup fee, no per-card fee, and no commission on sales anywhere in its Free, Growth, or Premium plans.
Which vendor's pricing page is hardest to read as an all-in number?
Bonat's, since it publishes no self-serve price at all — both its trial deposit and its setup charge are undisclosed amounts you only see after contacting the company.
Is LoyaltyPass's $9,500 a one-time fee or a subscription?
A one-time custom-build fee, not a recurring subscription — it's a fundamentally different pricing model from the other vendors in this comparison and shouldn't be read as a monthly-equivalent number.