Loyalty App Hidden Fees

What hidden fees do Saudi loyalty apps charge?

From a per-card fee to a refundable trial deposit, here's every extra charge found across 8 loyalty vendors in September 2026 — and why Waya has none.

Waya TeamPublished 9 September 20269 min read
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0Percentage-of-sales or per-card fees anywhere in Waya's pricingNo commission, no setup fee, no per-card fee on any Waya plan

The hidden fees we actually found, vendor by vendor

The clearest hidden fees in this category are Stamp Me's one-time per-card publishing charge, Bonat's refundable trial deposit plus one-time tablet and setup cost, and LoyaltyPass's entire pricing model being a single large one-time build fee rather than a subscription — all confirmed on each vendor's own pages as of September 2026.

Not every vendor hides fees — several publish a genuinely flat, all-in price, a pattern our hidden-costs guide covers in more depth. But three patterns show up repeatedly across this 8-vendor set: one-time charges bundled into an otherwise-monthly product, "starting from" pricing language that may not be the final number, and trial periods that require money up front despite being called a trial.

Waya's own pricing has none of these vectors, a gap covered in more depth in our Bonat comparison: no commission on sales, no setup fee, no per-card fee, and no percentage-of-sales component anywhere in Free, Growth, or Premium.

  • Stamp Me: a one-time $15/card fee applies beyond the 2 included programs
  • Bonat: refundable trial deposit (amount undisclosed) plus a one-time tablet/setup charge
  • LoyaltyPass: its entire published price is a $9,500 one-time build fee, not a subscription
  • WalaX and Niqati use "starting from" language on some tiers — worth confirming as final

Comparison sheet: fee-transparency vendors vs Waya

Figures below are each vendor's own published price as of September 2026, normalized to SAR where needed (marked approx.).

Fee-transparency vendors compared, September 2026
PlatformCheapest paid (SAR/mo)Free tierApple + Google WalletApp required for customersGeofenceAuto triggersScheduled campaigns (working hours)SAR pricing / Saudi company
Waya85 (Growth)0 SAR forever, up to 100 customers/100 messagesBothNoYes (50-500 m, up to 10 branches)Yes (welcome, stamp, reward, 14-day win-back)YesYes / Yes
Niqati49.99 (Pro)50 customersBothNoClaimed, radius not disclosedPartialNot listedYes / Yes
Loyapro59 (Basic)NoneBothNoPartial (welcome-at-location only)PartialNot listedYes / Yes
Stamp Me≈184 (approx.)None (30-day trial)BothNoNot listedYesNot listedNo / No
Go-Stamp≈92 (annual-only)None (90-day money-back)Apple onlyNoNot listedNot listedNot listedYes / Yes
LoyaltyPassn/a (approx. 35,625 SAR one-time build)NoneBothNoNot listedUnknownUnknownNo / Unknown
WalaX20 (no wallet pass)NoneNeither (no wallet pass)NoNot listedYes (WhatsApp)Not listedYes / Unknown
Nuqtaty89 (flat)None (30-day trial)Apple onlyNoUnclear/inconsistentYes (stamp completion, welcome, re-engagement)Not listedYes / Unknown
BonatQuote-based (n/a)None (1-month trial, refundable fee)Unclear (physical till device implied)NoUnconfirmedUnconfirmedNot listedNo / Unknown

The worked math: sticker price vs true first-year cost

The gap between a vendor's headline price and what you'd actually pay in year one is the real hidden-fee story.

Waya's Growth plan has no extra charges of any kind — the sticker price is the true price. Stamp Me's true cost includes a one-time $15/card fee if you publish beyond the two included loyalty programs, adding roughly 56 SAR approx. to an already-USD-priced plan. LoyaltyPass's entire model is the one-time fee — there's no ongoing subscription to compare against a 12-month figure at all. Bonat's true cost can't be calculated until you have a quote, since both its trial deposit and setup charge are undisclosed amounts.

Not listed = not on the vendor's site; verify directly.

Sticker price vs true first-year cost (SAR)
PlatformSticker price (SAR/yr)Extra one-time/hidden feesTrue first-year cost
Waya Growth1,020 (or 867 annually)01,020 (or 867 annually) — no commission, no setup fee
Stamp Me Lite≈2,208 (approx.)≈56 (approx., $15/card beyond the first 2 programs)≈2,264 (approx.)
BonatQuote-based (n/a)Refundable trial deposit + one-time tablet/setup charge (both undisclosed)Cannot be calculated without a quote
LoyaltyPassn/a≈35,625 (approx., entire one-time build fee)≈35,625 one-time (approx.), not an annual subscription

Where each fee actually shows up

Reading a vendor's fine print, not just its pricing table, is where these charges surface.

Stamp Me's per-card fee

Explicitly stated as "no per-customer fees" — the $15 charge is per additional card design published beyond the first two, a narrower fee than it first sounds, but real for any shop running more than two card programs.

Bonat's setup charge

Bundles a physical tablet, stand, training, and installation into a single undisclosed one-time cost — appropriate for its till-integrated model, but a real up-front number worth asking for before the trial deposit is paid.

LoyaltyPass's build-fee model

Not a hidden fee so much as a different business model entirely: the entire published price is a one-time custom build, not a recurring SaaS subscription, so it isn't directly comparable to the other vendors in this set on a 12-month basis.

"Starting from" language

WalaX prices all three of its tiers with "starting from" wording, and Niqati's Enterprise tier is quote-based — both signals that the headline number may not be the final one for every merchant.

What to ask before you sign, to avoid a surprise charge

A five-minute question list catches most of what a pricing page leaves out.

  • Ask for the VAT-inclusive, all-in monthly number in writing
  • Ask whether "starting from" pricing language means the number can go up
  • Ask if publishing more than the included card designs or programs costs extra
  • Ask exactly what a cancelled trial deposit gets refunded

Run a five-step fee audit before you sign anything

Most hidden fees surface with a handful of direct questions, not a legal review.

  1. Step 1: read the pricing page for "starting from" or "custom" language

    Either phrase is a signal to ask for the final number in writing.

  2. Step 2: ask about per-card or per-design charges

    Confirm how many card programs are included before an extra fee applies.

  3. Step 3: ask whether the trial requires any payment at all

    A refundable deposit is not the same as a free trial.

  4. Step 4: ask for the VAT treatment explicitly

    Several vendors in this set exclude VAT from the headline price.

  5. Step 5: get cancellation and export terms in writing

    Confirm what happens to your customer data and card design if you leave.

See Waya's full, all-in price

No commission, no setup fee, no per-card fee — the sticker price is the real price.

Start free at 0 SAR

The verdict: Waya has the fewest hidden-fee vectors in this set

Across 8 vendors, Waya is the only one with no percentage-of-sales component, no per-card fee, and no one-time build or setup charge anywhere in its pricing — Free, Growth, and Premium are exactly what they say on the page.

One Waya salon enrolled 265 customers with 71 returning two or more times — about a 27% return rate — without a single one-time or usage-based charge anywhere in that math.

Stamp Me's per-card fee and Bonat's undisclosed deposit are worth asking about directly before you sign; LoyaltyPass's model is fundamentally different and shouldn't be compared to a monthly subscription at all. All figures here are current as of September 2026 — fees and terms change, so confirm the live details on each vendor's own site before you commit.

265 customers enrolled, 71 returning two or more times — a 27% return rate with no one-time or usage-based charge anywhere in the math.

Waya merchant data, 2026

Frequently asked questions

Is Waya really free forever, and what happens at 100 customers?

Yes — the Free plan is 0 SAR forever with no credit card, covering 1 stamp card, 1 branch and up to 100 customers and 100 messages a month. New enrollments pause at 100; everyone already enrolled keeps their card.

Do wallet loyalty notifications work the same on Apple and Google Wallet?

Not quite. Apple Wallet notifications deliver directly to the lock screen via Apple's push service; some vendors' Google Wallet notifications can be rate-limited or generic on certain devices, a platform limitation rather than a vendor choice.

Does Waya charge a setup fee or commission?

No — Waya has no setup fee, no per-card fee, and no commission on sales anywhere in its Free, Growth, or Premium plans.

Which vendor's pricing page is hardest to read as an all-in number?

Bonat's, since it publishes no self-serve price at all — both its trial deposit and its setup charge are undisclosed amounts you only see after contacting the company.

Is LoyaltyPass's $9,500 a one-time fee or a subscription?

A one-time custom-build fee, not a recurring subscription — it's a fundamentally different pricing model from the other vendors in this comparison and shouldn't be read as a monthly-equivalent number.

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