What Btaqa actually costs, tier by tier
Btaqa costs 108 SAR a month on Connect (1 card, 1 location, 1 staff account), 250 SAR a month on Engage (3 cards, 3 locations, 10 staff accounts), and 380 SAR a month on Retain (10 cards, 10 locations, 50 staff accounts) - all three prices exclude VAT, per Btaqa's own Arabic pricing page as of September 2026.
There's a 14-day trial with no credit card required, but no free-forever tier - every Btaqa shop eventually pays, where Waya's Free plan stays at 0 SAR indefinitely for up to 100 customers.
Btaqa also markets unlimited notifications, but its own Arabic pricing page discloses a soft cap of 3 notifications per card per 24 hours, attributed to a Google Wallet platform limit. Worth confirming directly if high-frequency messaging matters to you.
Btaqa vs Waya and 6 more Saudi loyalty apps
Every vendor here, side by side, as of September 2026. A cell reading Not found or Unknown means the vendor's site doesn't state it, not that the feature is confirmed absent - and prices change, so verify anything that matters on the vendor's own page before you sign.
Not listed = not on the vendor's site; verify directly.
| Vendor | Cheapest paid (SAR/mo) | Free tier | Apple + Google Wallet | App required? | Geofence | Auto triggers | Scheduled (working hours) | SAR / Saudi co. |
|---|---|---|---|---|---|---|---|---|
| Waya | 85 | Yes (100 cust.) | Yes / Yes | No | Yes | Yes | Yes | Yes / Yes |
| Niqati | 49.99 | Yes (50 cust.) | Yes / Yes | No | Claimed | Partial | Not listed | Yes / Yes |
| Loyapro | 59 | None | Yes / Yes | No | Claimed | Yes | Not listed | Yes / Yes |
| Stamp Me | ≈184 (USD) | None | Yes / Yes | No | Not listed | Yes | Not listed | No / No |
| Go-Stamp | ≈92 (annual only) | None | Yes / No | No | Not listed | Not listed | Not listed | Yes / Yes |
| Nugttah | Unknown | Unconfirmed | No / No | Yes | Not listed | Yes | Not listed | Unknown / Yes |
| Btaqa | 108, +VAT | None | Yes / Yes | No | Claimed | Yes | Not listed | Yes / No |
| Resal | 57.5 | None | Yes / Yes | No | Not listed | Yes | Not listed | Yes / Unknown |
The 12-month math at roughly 300 customers
Btaqa's cheapest tier already covers unlimited customers, so 300 fits Connect's limits fine - the real ceiling on Connect is 1 location and 1 staff account, not customer count. Here's a year of each platform's relevant plan.
- Btaqa's 1,296 SAR/yr Connect cost excludes VAT - the real invoice runs higher than the sticker price
- Resal (690 SAR/yr) and Loyapro (708 SAR/yr) both undercut Btaqa's cheapest tier
- Waya Growth (1,020 SAR/yr, or 867 SAR paid annually) sits between Btaqa's Connect and Engage tiers, with 3 branches included, not 1
- None of the four named vendors publish scheduled campaigns that respect working hours - Waya does
| Vendor / plan | Monthly (SAR) | 12-month cost (SAR) |
|---|---|---|
| Waya Free (up to 100 customers) | 0 | 0 - caps at 100 customers, doesn't reach 300 |
| Waya Growth (billed monthly) | 85 | 1,020 |
| Waya Growth (billed annually) | ≈72.25 | 867 |
| Waya Premium (billed monthly) | 149 | 1,788 |
| Waya Premium (billed annually) | ≈126.67 | 1,520 |
| Btaqa Connect (+VAT, no annual option found) | 108 | 1,296 |
| Resal Starter | 57.5 | 690 |
| Loyapro Basic | 59 | 708 |
What actually differs beyond the sticker price
Multi-branch pricing
Btaqa charges by location tier: 1 branch on Connect, 3 on Engage (250 SAR/mo), 10 on Retain (380 SAR/mo). Waya includes 3 branches on Growth (85 SAR/mo) and unlimited branches on Premium (149 SAR/mo) - a flat jump rather than a per-location climb.
Notifications and automated triggers
Btaqa claims a near-store geofence and welcome, birthday, and re-engagement nudges, but its own car-wash vertical page doesn't repeat the geofence claim - an inconsistency worth asking about directly. Waya publishes a fixed 50-500 meter radius across up to 10 branches and four named triggers, including a 14-day win-back.
Company and currency
Btaqa is a Netherlands-registered company (808Studio) pricing in SAR for the Saudi market specifically. Waya is built and priced in Saudi Arabia from the start, with no VAT-exclusion caveat to check.
Card mechanics
Btaqa runs stamp cards only - no points, cashback, or balance cards. Waya's Free plan is stamp-only too, but Growth and Premium add points, balance, and discount card types for shops with variable pricing.
Where Waya's own limits are, plainly
No platform in this comparison does everything, Waya included. Here's what to know before you commit.
It takes minutes, it's free forever for up to 100 customers, and there's no credit card on the free plan.
Start free at 0 SARWhat to verify on Btaqa's pricing page before you sign
Btaqa's tiers are among the clearest of any vendor here (see our full Waya vs Btaqa breakdown), but a few details are worth confirming directly before a year of budget is committed.
- Is VAT included in the sticker price, or added on top at checkout?
- How long is the free trial, and does it genuinely need no credit card?
- Is there a per-branch or per-location fee once you open a second site?
- What happens to enrolled customers' cards if you cancel - do they lose the card?
- Is the price published in SAR, or converted from USD/EUR/AUD at checkout?
- If there's a free tier, does it stay free forever, or expire after a trial window?
What the numbers say about return rate
Price comparisons matter less than whether the card gets people back. Here's what we've watched happen on our own side.
One Waya laundry enrolled 628 customers across 5 weeks and saw 174 return two or more times - a roughly 28% return rate, reached without paying a per-location fee at any point.
Waya case-study data, self-reported
How to try Waya against Btaqa this week
Btaqa's 14-day trial needs no card either, so there's no reason to decide from marketing copy alone - run both for a week.
Waya has no free-forever equivalent gap to close here: Btaqa charges from the first customer, where Waya stays at 0 SAR through 100 customers on one branch. Past that, Growth's 85 SAR/mo (867 SAR/yr annual) includes 3 branches for less than Btaqa's 250 SAR/mo Engage tier, plus a disclosed geofence radius and working-hours scheduling Btaqa doesn't publish. These facts are dated September 2026 and prices change; confirm current numbers on btaqa.io before you sign.
- Day 1: create your Waya card
Set up a stamp or points card free, no credit card - it's live in minutes, side by side with Btaqa.
- Day 2: run both QR codes at the till
Put both programs' QR codes out for a week and watch which one gets scanned and finished more often.
- Day 3: time the notification
Send a welcome message on each platform to your own phone and compare how fast, and where, it actually arrives.
- Day 4: get a written 12-month quote
Ask Btaqa for VAT-inclusive pricing in writing and compare it to Waya's public 85 SAR/mo Growth price.
- Day 5: decide, and export first
If you're leaving Btaqa, note or export your customer list before cancelling - re-enrollment on Waya happens by a fresh QR scan.
Frequently asked questions
Is Waya really free forever, and what happens at 100 customers?
Yes. Waya's Free plan is 0 SAR forever with no credit card, covering 1 stamp card, 1 branch, and up to 100 customers with 100 messages a month. At 100 customers, new enrollments pause, but everyone already signed up keeps their card.
Does Btaqa publish Saudi-specific SAR pricing, or is it USD/EUR converted?
Btaqa publishes native SAR pricing localized for Saudi Arabia specifically - 108, 250, and 380 SAR a month, VAT excluded, confirmed on its Arabic pricing page as of September 2026.
Does Btaqa have a free plan?
No. Btaqa offers a 14-day free trial with no credit card required, but every tier is paid after that - there's no free-forever plan like Waya's 100-customer Free tier.
How much does a loyalty program cost in Saudi Arabia?
It ranges from 0 SAR (Waya's or Niqati's free tiers) to several hundred SAR a month for enterprise features. Btaqa's cheapest published tier is 108 SAR/mo plus VAT; Waya's Growth tier is 85 SAR/mo with no VAT caveat stated.
What should I ask a loyalty vendor before signing a contract?
Ask whether VAT is included, how long the trial runs, whether there's a per-branch fee, and what happens to your customer list if you cancel. See the checklist above for the full list.