How do I set up branch-specific reminders so customers return after a wash?

Geofence is the automatic branch-specific reminder; everything else needs a hand-picked list

The most genuinely branch-specific reminder Waya offers is geofence — set per branch from the Branches screen, it fires only when a customer's phone is near that particular location, at a 50-500 meter radius, Apple Wallet only. If "branch-specific" means catching someone physically near one location and not another, geofence already does exactly that, automatically, at zero message cost.

For a reminder that isn't proximity-based — say, a scheduled message only to customers who usually visit your Jeddah branch specifically — Waya's campaign targeting works by audience type: everyone, a lifecycle segment (based on activity health), a specific program, or a hand-picked list of customers you select manually. There isn't a native "filter by which branch this customer usually visits" toggle built into targeting beyond geofence itself, so the practical approach for a non-proximity branch reminder is exporting or noting which customers frequent which branch and sending to them as a hand-picked list.

This is a real limit worth planning around rather than assuming exists: geofence solves proximity-based branch targeting cleanly; anything else needs a bit of manual list-building on your side.

Building a hand-picked branch list without a native filter

If you run per-branch reporting in the dashboard, you can identify customers whose visit history clusters at one specific branch and select them manually for a targeted send — slower than an automatic filter, but workable for an occasional branch-specific campaign like a new-equipment announcement or a local promotion.

For most chains, this only needs to happen occasionally — a routine reminder is better served by the automatic win-back trigger (which applies shop-wide) plus geofence (which is inherently branch-specific), rather than manually rebuilding a branch list every week. Save the manual list-building for genuinely one-off, branch-specific news — a new bay opening, a local promotion, or a temporary closure — rather than trying to run it as a routine weekly habit.

• Geofence: automatic, branch-specific by design, Apple Wallet only, zero message cost
• Hand-picked list: manual, but works for a one-off branch-specific campaign
• Lifecycle segment or program targeting: shop-wide, not filtered by branch natively
• Win-back trigger: automatic and shop-wide, complements geofence rather than replacing it

Matching the reminder type to the goal

Pick the right tool depending on whether the reminder is proximity-based or list-based.

Set up branch reminders in five steps

Start with geofence, since it needs no ongoing manual work once configured.

1. Turn on geofence for each branch

   Set the radius per location from the Branches screen (Growth and above).

2. Write a short, location-aware message

   Something that only makes sense near that specific branch.

3. Identify regulars per branch, if needed

   Use per-branch dashboard reporting to spot who visits which location most.

4. Build a hand-picked list for a one-off send

   For anything beyond proximity, select customers manually.

5. Rely on the shop-wide win-back trigger for the rest

   Don't rebuild it per branch — it already runs automatically.

Where this fits against plan limits

Geofence itself requires Growth (85 SAR/mo) or above; the Free plan's single branch has no geofence option. Hand-picked campaign targeting is available broadly, but every send — whether geofence-adjacent campaigns or a manual branch list — still draws from the same monthly message balance: 100 on Free, 5,000 on Growth, unlimited on Premium.

What branch reminders don't do

None of this connects to a till or POS system — Waya has no POS or till integration, so a branch reminder still relies on a staff member scanning the customer's card by hand once they arrive. There's no SMS channel either; every reminder, geofence or campaign, lands on the wallet lock screen only.

For a chain genuinely running distinct promotions per branch, the honest workflow is geofence for proximity plus periodic manual list-building for anything else — not a single toggle that does both.