How do I set up welcome, stamp, and win-back messages for a car wash?

Three triggers cover most of a car wash's messaging without any manual sending

Set up automatic messaging for a car wash by turning on three triggers from the dashboard's notification settings: welcome on enrollment, stamp added, and win-back after 14 days of inactivity. Each is editable and each fires on its own, landing directly on the customer's lock screen through Apple Wallet or Google Wallet — no SMS, no app to open, nothing for staff to remember to send.

These three cover the entire customer lifecycle for a typical wash: the moment they join, every time they earn progress, and the moment they've drifted away long enough to need a win-back nudge. Everything else — broadcasts, seasonal campaigns — is manual on top of these automatic three.

The win-back trigger specifically checks daily for 14 days of inactivity and deduplicates on a 30-day basis, so the same lapsed customer won't get messaged twice in a row if they still haven't returned a month later.

Write each message short and specific to the car wash

A generic "come visit us" message underperforms a message tied to something real about the customer's own card — their stamp count, their free-wash threshold, or how long it's been. Keep each trigger message under 100 characters so it reads cleanly on a lock screen at a glance.

Write all three before turning any of them on, so a customer's very first interaction with your messaging is intentional, not a placeholder line you forgot to edit.

• Welcome message: confirms enrollment and states the reward clearly
• Stamp-added message: confirms progress, e.g. count toward the free wash
• Win-back message: short, specific, sent automatically after 14 days quiet
• All three are editable any time from the same notification settings screen

Trigger examples for a car wash

Use these as a starting point, adjusted to your own stamp threshold and shop name.

Turn on all three triggers in five steps

This is a one-time setup — once written and turned on, the triggers keep running without further action.

1. Open notification settings

   Find the automatic triggers section in the dashboard.

2. Write the welcome message

   State the reward clearly, under 100 characters.

3. Write the stamp-added message

   Reference progress toward the free wash, not a generic thank-you.

4. Write the win-back message

   Short and specific, since it only reaches customers already 14 days quiet.

5. Turn all three on and test with a real scan

   Enroll a test card yourself and confirm each message lands on the lock screen.

Messages count against a shared monthly balance

All three triggers, plus any manual campaigns, draw from one shared monthly message balance: 100 a month on Free, 5,000 on Growth, unlimited on Premium. A single-branch wash sending a welcome and a stamp message to each of, say, 90 active customers a month stays comfortably inside Free's 100-message ceiling if volume is light, but crosses it quickly once stamp-added messages are counted per visit rather than per customer.

If you run out mid-month, top-ups are available from the in-app Store: 500 messages for 5 SAR, 1,000 for 10 SAR, or unlimited for 20 SAR — useful for a busy month without committing to a plan upgrade.

What these triggers don't do

None of the three connects to a till or payment system — Waya has no POS or till integration, so the stamp-added trigger only fires when a staff member scans the card by hand, not automatically at checkout. There's no SMS channel either; all three land exclusively on the wallet lock screen.

The birthday field exists on a customer's profile, but there is no built-in trigger for it — sending a birthday message is a manual, one-off action, not a fourth automatic trigger alongside these three.