What should a car wash geofence lock-screen message say?

A geofence message should feel like a coincidence, not an ad

Geofence puts your message on a customer's lock screen the moment their phone gets near your branch — Apple Wallet only, up to 10 branch locations per card, with a radius between 50 and 500 meters (150 m is the default), set from the Branches screen rather than the card's address text. The best geofence wording leans into that proximity directly, since the message only ever appears when the customer is genuinely close by.

It costs zero message quota, since it isn't a wallet-message send — which makes it one of the few notification types worth using generously without worrying about a monthly balance.

The wording works best when it references "nearby" or "passing by" explicitly, since that's the one thing every other message type can't credibly say.

Three ready-to-send geofence messages

Each leans on proximity as the hook, in both English and Arabic, and stays short enough for a lock-screen glance.

Same 100-character guidance, higher stakes for brevity

Geofence messages appear in a genuinely fleeting moment — a driver glancing at their phone while passing by, not sitting and reading — so staying under 100 characters matters even more here than for a scheduled campaign. All three examples above comfortably fit that limit.

Avoid anything that requires the customer to stop and think before it makes sense; the whole advantage of geofence is that it works in a two-second glance.

• Keep the message under 100 characters — shorter than that is often better for geofence specifically
• Lead with the proximity, not the shop name, since "near you" is the actual hook
• Avoid vague calls to action like "come visit us" — tie it to something concrete, like the stamp count or an open bay
• Remember Google Wallet decides its own proximity trigger, so this exact behavior is guaranteed for Apple Wallet customers only

Set once per branch, not per message

Geofence is configured at the branch level rather than composed fresh each time — you write the message and set the radius once, and it applies every time a relevant customer's phone comes within range.

1. Open the Branches screen

   Geofence is set here specifically, not from the card's address field — a common mix-up.

2. Set the radius

   Choose between 50 and 500 meters; 150 m is the default if you're unsure.

3. Write the message

   Use one of the examples above or adapt your own, keeping it under 100 characters.

4. Repeat for each branch

   Set this individually for up to 10 branch locations per card.

5. Confirm it's Apple Wallet only

   Don't promise the same lock-screen behavior to Google Wallet customers, since Android handles proximity differently.

Why geofence is worth prioritizing for a car wash

A car wash customer is often driving, meaning they're physically near your branch far more often than they're thinking about their loyalty card — geofence is the one message type that reaches them at exactly that moment, without costing anything from the monthly balance.

Available from Growth up, works alongside your other triggers

The geofence settings screen is a Growth-and-above feature, so a single-branch shop still on Free should plan this as one of the reasons to move to Growth at 85 SAR a month, alongside the extra branches and higher message allowance.

It complements, rather than replaces, the win-back trigger — win-back catches customers who've gone fully quiet, while geofence catches customers who are simply driving past in the meantime. Compare wallet behavior generally with Apple Wallet vs. Google Wallet differences if you're deciding how much to lean on this feature.