How do I design a car wash loyalty card that matches my brand colors?

Match your brand in the dashboard's card designer, or let Waya's team do it

Design a car wash loyalty card by uploading your logo and setting your brand colors directly in the dashboard's card designer — the same tool used whether you're building a stamp card on Free or a points card on Growth and above. Pick a background color close to your actual sign or uniform color, add your logo, and choose how the stamp or points progress displays on the card face.

Growth and above adds a further option: custom design by the Waya team, for a wash that wants a more polished result than a quick self-serve pass but doesn't have design resources in-house. That's a genuine hand-off, not just a template picker — useful for a chain launching several branches at once under one consistent look.

Whichever route you take, the result is one Apple Wallet or Google Wallet pass, working identically across every branch you add later on the same dashboard.

Keep the card face legible at a glance

A wallet card gets glanced at on a lock screen, not studied — legibility matters more than cleverness. High contrast between your background color and your logo, a clear stamp or points count, and a shop name that's readable at small size all matter more than an elaborate design.

Avoid crowding the card face with extra text or promotional copy; the card itself should communicate the brand and the progress, while messages (welcome, stamp, win-back) carry the actual promotional content.

• Use your real brand color, not a generic blue or green default
• Keep the logo simple enough to read at wallet-pass size
• Show the stamp or points count clearly — that's the card's actual job
• Leave promotional copy to messages, not the card face itself

Self-serve design vs. Waya's design team

Both routes produce a working card — the difference is polish and time invested.

Design the card in five steps

The self-serve path is fast enough to do before your grand opening, even without design experience.

1. Open the card designer

   From the dashboard's card setup screen.

2. Upload your logo

   A clean, simple version reads better than a detailed one at small size.

3. Set your brand's background color

   Match your actual signage or uniform color, not a generic default.

4. Choose the card type

   Stamp for flat pricing, points if pricing varies — see your card type guide.

5. Preview and test on your own phone

   Add the pass to your own wallet and check legibility before launch.

This works from day one on the Free plan

Card design isn't gated behind a paid plan — the self-serve designer is available on Free, so a new single-branch wash can build a fully branded card at 0 SAR before ever paying anything. The custom-design-by-Waya's-team option is the only design-related feature that requires Growth or above.

What the card design doesn't do on its own

A well-designed card doesn't fix scanning discipline or attract customers by itself — it still needs a QR poster placed where customers actually see it and an attendant who asks every single time. Waya has no POS or till integration either, so however good the card looks, a staff member still scans it by hand on an ordinary phone after each wash — the design affects whether a customer wants to enroll, not whether the stamp gets recorded once they have.

Once the design is set, it's easy to update later — colors and logo can be revised without customers needing to re-enroll, since it's the same underlying wallet pass being refreshed on their phone automatically the next time it updates. That's a genuine advantage over a printed paper card, which would need to be physically reissued to reflect a rebrand.