What should a Saudi National Day loyalty message say for a barbershop?

Three ready-to-send National Day messages

National Day (September 23) gives a barbershop a natural, patriotic reason to message every customer at once without it feeling like an ordinary promotion — but the message still needs to fit a lock screen and say something specific, not just "Happy National Day." All three below work as a shop-wide campaign.

The first suits a straightforward greeting-plus-offer, the second leans into green-and-white shop theming if you're running one, and the third works well as a same-day reminder if bookings are still open.

• "Happy National Day! Book this week for a green-and-white fade." / "يوم وطني سعيد! احجز قصتك هذا الأسبوع."
• "93 years of the Kingdom — come celebrate with a fresh cut." / "93 عاماً من العطاء — احتفل بقصة جديدة."
• "National Day slots still open today — book before we close." / "مواعيد اليوم الوطني متاحة اليوم فقط."

Length and timing for a one-day event

National Day is a single day, which makes timing tighter than a multi-week season like Ramadan — a message needs to go out early enough for a customer to actually book, not as an afterthought late in the day. Keep each message under 90 characters so it reads cleanly, and schedule the send for the morning rather than waiting until the shop is already busy.

As with other bilingual messages, compose the Arabic version directly rather than translating the English line word-for-word; "93 years" and similar numeric references read more naturally when written fresh in each language.

Scheduling around working hours

National Day often falls on a normal working day, so scheduled campaigns respecting the shop's working hours matters less than it does during Ramadan's shifted evening hours — but it's still worth double-checking your hours are set correctly for the specific date, since a public holiday sometimes means adjusted opening times that differ from a typical Tuesday.

If National Day happens to fall on a day the shop is closed, a message scheduled for that morning will simply move to the next open slot automatically, rather than sending into a closed shop.

1. Confirm your working hours for the date

   Check whether National Day changes your normal opening hours before scheduling.

2. Write a specific, not generic, message

   Avoid a plain "Happy National Day" with no call to action — pair the greeting with a booking nudge.

3. Schedule for the morning

   A morning send gives customers time to book before the shop's busiest afternoon slots fill.

4. Send to everyone, not a segment

   National Day is a shop-wide moment — target the full customer list rather than a lifecycle segment.

National Day and the message balance

A single shop-wide National Day send is a modest use of the monthly message balance compared to a multi-message Ramadan or Eid campaign — it's one message, once a year, to everyone. Even on Free's 100-message ceiling, a shop under 100 customers can typically absorb it without a top-up, though a shop that's also running other campaigns that month should check its balance on the dashboard first.

Growth's 5,000 and Premium's unlimited monthly messages make this a non-issue regardless of customer list size.

Pairing the message with a small design touch

If you want the National Day moment to feel bigger than the message alone, consider a temporary green accent on the card design for the week around the date, alongside the message — a visual cue that reinforces the occasion every time the customer opens their wallet, not just once when the message lands. Card design changes apply to every customer's existing pass automatically, so there's no need to re-enroll anyone for the accent to show up.

Geofence as a quiet backup for the same week

If your shop is on Growth or above, turning on geofence for National Day week is a low-effort complement to the scheduled campaign — it puts the card on a customer's lock screen when they're near the shop, at zero message quota, catching anyone who's out and about for the holiday but wasn't planning to visit. It won't replace the specific, timed campaign message above, but it adds a second, passive touchpoint for the same week without spending any of the monthly message balance.

This works especially well if your branch sits somewhere with elevated National Day foot traffic — a mall, a main street with public celebrations nearby, or a neighborhood that runs its own local events for the occasion.