The short version
Waya's free plan holds 100 customers, sends 100 wallet messages a month, and runs one stamp card in one branch under one login. Everything that makes the card work is included: the QR enrollment page, Apple Wallet and Google Wallet passes, the web card fallback for other phones, your own colors and logo, and the dashboard. There's no credit card, no trial clock, and no expiry date.
What you give up is scale and depth, in that order. The 100 messages run out first, often in a single send. The single login goes next, the moment a cashier needs to stamp cards without holding your phone. Card types, campaigns, and the deeper analytics come third.
Two limits apply on every plan, paid or not. Waya doesn't integrate with your POS or till, and it doesn't send SMS. Staff scan customer cards on an ordinary phone — the web dashboard in any browser, or the Waya merchant iOS app — and the card sits beside whatever payment terminal you already use.
What 100 customers really means at the counter
The cap counts enrolled cards, not visits. A regular who comes in 40 times is one customer against the 100. Scans, stamps, and redemptions are never metered on any plan, so a small, loyal list can run for years inside the free tier without costing anything.
The rate you fill it at is the whole question. Say your coffee shop serves about 300 different people a month, and 15 out of every 100 scan the QR code and enroll at the counter. That's roughly 45 new cards a month, so you'd reach 100 in about nine weeks. A barber signing up 6 people a week takes about four months; a laundry with 30 regulars may never get there.
At 100, enrollment stops. The people already holding a card keep collecting stamps, keep redeeming, and keep getting wallet updates — nothing is switched off for them, and you can still send inside your monthly message quota. You simply can't add number 101 until you upgrade. The dashboard flags 80% and 90% of the cap and projects your fill date from your recent signup rate, so the wall shouldn't arrive as a surprise.
The message quota is the real ceiling
One message means one customer targeted. Send a single broadcast to all 100 of your enrolled customers and the month's quota is gone. That is the free plan's true limit, and it catches more shops than the customer count does.
The count is based on the customers you target, not on how many phones end up showing the message on the lock screen. So plan around the send, not the audience. Spend the 100 on the regulars who've been quiet for three weeks rather than on everyone, and the same quota gives you three or four useful sends a month.
Growth includes 5,000 messages a month at 85 SAR. With 600 customers on your list, that's eight full broadcasts a month with room left over. On the paid plans the metered thing is messages; customers are not counted at all.
What actually sits behind the paywall
Growth is 85 SAR a month, or 867 SAR a year with the annual discount of 15%. It removes the customer limit and adds up to 10 cards, 3 branches, 5 staff accounts, and 5,000 messages a month. Premium is 149 SAR a month, or 1,520 SAR a year, with unlimited cards, branches, staff, and messages, plus seasonal campaigns and priority support.
Named plainly, here is what the free plan does not include: points, balance, and discount cards (free is stamp cards only), the campaigns tab, the deeper analytics screens, the notification automations — including the geofenced branch reminders you set up on the Branches screen — and Excel or CSV customer import. If you already have 800 phone numbers in a spreadsheet, the import that would save you a week of typing is a paid feature.
What is not behind the paywall is worth stating too. Wallet passes, the one-screen enrollment form (first name and mobile number), your own card design in Arabic or English, unlimited scans, and the customer list all work at 0 SAR. There's no per-card fee, no commission on sales, and no setup fee on any plan.
Four signals it's time to pay
The first is message pressure. You wrote your one monthly send, it worked, and you wanted to send another the following week. At that point 85 SAR is buying more of something that already worked, which makes it the easiest call on this list.
The second is a second pair of hands. The free plan has one login: yours. When a cashier or a branch manager starts stamping cards, sharing your password means you can't see who stamped what and can't cut off access when they leave. Growth's 5 staff accounts solve a security problem, not a convenience one.
The third is the capacity warning — 80% of the cap with a projection that fills it inside a month. Upgrade before the wall rather than after it, because a customer standing at your counter who can't be enrolled is a worse experience than any pricing page. The fourth is card shape: if your reward isn't "buy 9, get 1" — a balance card for a car wash, points for a grocery, a discount card for a salon — or you're opening a second branch, you're past the free plan on day one.
When staying free is the right answer
Plenty of shops should never upgrade, and it's better to say that here than in a support chat. One barber with one chair and 70 regulars, a weekend market stall, or an owner testing whether customers will scan a QR code at all: the free plan is the whole product for you, at smaller numbers. Waya runs in 100+ shops across Saudi Arabia with more than 5,000 cards living in customer wallets, and a good share of those shops have never paid us anything.
It helps that the free plan isn't a trial. It's 0 SAR with no expiry and no card on file, so a slow month costs you nothing and a closed month costs you nothing.
One asymmetry to know before you upgrade. If you grow past 100 customers on a paid plan and later cancel, the cards keep working and customers keep collecting, but message sending pauses until you're back inside the limits of the plan you're on. Upgrading is reversible; the message quota is the part that notices.
Compared with paying from day one
The structural difference in this market isn't the wallet pass — most vendors ship those now. It's the first invoice. Every other loyalty option here starts with a subscription, while Waya starts at 0 SAR and stays there for your first 100 customers, with no card required.
For reference, using vendor-published prices as of August 2026: Btaqa lists tiers at 108, 250, and 380 SAR a month; OneCup is about 150 SAR a month; Watily is 149 SAR a month with loyalty bundled into a wider plan; and Niqati, the best-known name in the Saudi market and the leader by search share, prices by quote. Prices move, so check each vendor's own page before you decide.
Credit where it's due. Niqati's name recognition means some of your customers already know the brand, and a bundle like Watily's can be cheaper than buying loyalty and its neighbors separately. The fair comparison is the first twelve months: at list price paid monthly, a 149 SAR plan comes to 1,788 SAR over a year, Waya Growth paid annually is 867 SAR, and staying under 100 customers is 0.
The international punch-card apps are a different trade entirely. Their loyalty lives inside a shared consumer app your customer has to download first, which is the step Waya removes: scan, first name and mobile number, one tap into Apple Wallet or Google Wallet.
Frequently asked questions
What happens after 100 customers on the free plan?
On Waya's free plan new enrollments stop once you hold 100 customers, so the 101st person can't be added until you upgrade. Everyone already holding a card keeps collecting stamps, redeeming rewards, and receiving wallet updates. Growth at 85 SAR a month removes the customer limit, and the dashboard warns you at 80% and 90% of the cap before you get there.
Is Waya's free plan a trial?
No, it is 0 SAR forever, with no credit card, no expiry date, and no feature that switches off after a set number of days. The limits are the 100 customers and the 100 wallet messages a month, not a clock. A month with no customers costs you nothing.
How many messages does one broadcast use?
One wallet message is counted per customer you target, so a broadcast to all 100 of your enrolled customers uses the free plan's entire monthly quota. Sending to a slice of the list instead — the 30 regulars who have gone quiet, say — costs 30. Growth includes 5,000 messages a month, which is why messages, not customers, are the metered thing on paid plans.
Can my cashier use Waya on the free plan?
Yes, but the free plan includes one login, so your cashier would be signing in as you. Growth adds 5 staff accounts with their own logins, which is what you want the day somebody else starts stamping cards. Staff scan from any phone browser or the Waya merchant iOS app, with no extra hardware and no POS integration.
Do I need a paid plan for Apple Wallet and Google Wallet cards?
No. Apple Wallet and Google Wallet passes, the web card fallback, the QR enrollment page, and your custom card design are all on the free plan at 0 SAR. Paid plans add more customers, more messages, more cards and branches, staff logins, campaigns, the other card types, and the deeper analytics.